Adidas raises 2026 profit outlook. Adidas stock gains 1.94 percent

Published on 10/26/2026 at 15:51 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Profit hit EUR 1.01 billion, up 37.00 percent for Adidas. Adidas stock costs EUR 160.55 on October 26, 2026, 1.94 percent above Xetra close.

Adidas lifts its 2026 profit outlook

Adidas raised its 2026 operating profit outlook to EUR 2.50 billion from EUR 2.30 billion.
Third-quarter revenue rose 9.00 percent to EUR 7.25 billion, while operating profit increased 37.00 percent to EUR 1.01 billion.
At Lang & Schwarz, Adidas traded at EUR 160.55 on October 26, 2026, up 1.94 percent versus the Xetra close of EUR 157.50 on October 23, 2026.

Adidas, DE000A1EWWW0, Illustration mit AI erstellt.

Adidas (ISIN DE000A1EWWW0) raised its 2026 operating profit outlook to EUR 2.50 billion from EUR 2.30 billion after preliminary third-quarter operating profit rose 37.00 percent to EUR 1.01 billion, according to the adidas Group release dated October 20, 2026. At Lang & Schwarz, the stock traded at EUR 160.55 on October 26, 2026 at 3:39 p.m. CET, up 1.94 percent versus the Xetra close of October 23, 2026 at EUR 157.50.

Profit upgrade has two drivers

The upgraded outlook combines operating improvement with a temporary benefit. Third-quarter revenue rose 9.00 percent to EUR 7.25 billion, while currency-neutral growth was 7.00 percent. Gross margin reached 54.30 percent, an increase of 2.50 percentage points.

The company said it received about EUR 200.00 million in US tariff refunds during the quarter. Healthy full-price sales also supported gross margin, while unfavorable currency movements weighed on the result, according to the adidas Group.

What does the outlook mean for margins?

The margin message is stronger than the headline profit increase alone suggests, but the tariff refund makes the quarter less representative of recurring operations. Adidas plans to reinvest about EUR 100.00 million in the fourth quarter in initiatives intended to improve future operating leverage.

The company now expects currency-neutral revenue growth of 9.00 percent to 10.00 percent for fiscal year 2026. The final third-quarter figures are scheduled for October 29, 2026, a date stated in the adidas Group announcement.

Stock remains below its yearly high

The euro price is EUR 29.40 below Adidas's 52-week high of EUR 189.95 and EUR 30.60 above its 52-week low of EUR 129.95. The current quotation therefore reflects a strong session, while the stock remains 15.48 percent below its yearly high.

At Lang & Schwarz, Adidas traded at EUR 160.55 on October 26, 2026 at 3:39 p.m. CET, up 1.94 percent versus the Xetra close of October 23, 2026 at EUR 157.50. The further course of trading is shown by the continuously updated real-time quote of Adidas stock.