Adidas stock falls 1.46 percent as targets are cut

Published on 10/05/2026 at 15:04 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Adidas stock trades at EUR 141.95 on October 5, 2026, with a 52-week range of EUR 129.95 to EUR 196.40. First-half revenue rose 14 percent to EUR 13.335 billion.

CGI-Render Unternehmens-Campus Herzogenaurach Bayern, Adidas AG DE000A1EWWW0 — Adidas AG (DE000A1EWWW0) – Architektur-CGI-Render des modernen Unternehmens-Campus in Herzogenaurach mit Grünanlagen, Illustration mit AI erstellt.

Adidas stock (ISIN DE000A1EWWW0) was trading at EUR 141.95 on Xetra on October 5, 2026, down 1.46 percent from the previous close. The latest analyst action came from JPMorgan, which cut its price target from EUR 230 to EUR 210 on October 2 while retaining an Overweight rating, according to Markets Insider.

Analyst targets move lower

The JPMorgan reduction followed a more cautious view of the sportswear industry and lower earnings forecasts through 2028. Deutsche Bank also kept a Buy rating while cutting its target from EUR 210 to EUR 205 on October 1, according to FinanzNachrichten.

The wider analyst picture remains higher than the market price. Investing.com lists 31 analysts, including 23 Buy ratings, 8 Hold ratings and 0 Sell ratings, with an average 12-month target of EUR 196.73 and a high estimate of EUR 245.00.

Sales rise faster than profit

Adidas generated first-half 2026 revenue of EUR 13.335 billion, up 14 percent on a currency-neutral basis from EUR 12.105 billion in the prior-year period. Operating profit increased 11 percent to EUR 1.279 billion from EUR 1.156 billion, according to Admirals.

The second-quarter operating margin was 8.5 percent, compared with 9.2 percent in the prior-year quarter. That gap matters because marketing and point-of-sale expenses rose to EUR 924 million from EUR 712 million, while footwear revenue grew only 1 percent and apparel revenue increased 35 percent.

Stock trades below analyst average

At EUR 141.95, the average analyst target of EUR 196.73 is 38.6 percent above the price. Adidas stock was also 27.7 percent below its 52-week high of EUR 196.40, while the 52-week low stood at EUR 129.95.

The next scheduled report is the third-quarter 2026 release on October 29, 2026, according to Investing.com. The report will show whether sales momentum can offset the higher cost base and weaker footwear growth.

Adidas stock remains below its yearly high

Adidas stock was trading at EUR 141.95 on Xetra at 2:48 p.m. CEST on October 5, 2026. The market capitalization was EUR 24.9 billion and trading volume was 134,700 shares at that time.