Adidas unveils golf apparel: Adidas stock sits 19.66 percent below its high

Published on 10/16/2026 at 09:06 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Second-quarter revenue rose 13.00 percent to EUR 6.74 billion. Adidas stock costs EUR 157.78 on October 16, 2026 versus Xetra's EUR 157.65 close.

Fresh products and earnings tests

Adidas introduced Cold-Weather Golf Apparel on October 15, 2026.
Second-quarter 2026 revenue reached EUR 6.74 billion, up 13.00 percent year over year.
Adidas stock traded at EUR 157.78 at 9:04 a.m. CEST on October 16, 2026, 0.08 percent above the Xetra close of October 15, 2026.

Aquarell Sportstadion in Abenddämmerung, Adidas AG DE000A1EWWW0 — Adidas AG (DE000A1EWWW0) – Aquarellillustration eines modernen Sportstadions im warmen Abendlicht der Goldstunde, Illustration mit AI erstellt.

Adidas (DE000A1EWWW0) was trading at EUR 157.78 at Lang & Schwarz on October 16, 2026 at 9:04 a.m. CEST, 0.08 percent above the Xetra close of October 15, 2026 at EUR 157.65. The company introduced Cold-Weather Golf Apparel on October 15, 2026, according to adidas.

The product launch adds a current brand signal before the next financial checkpoint. Adidas stock stood 19.66 percent below its 52-week high of EUR 196.40, while the 52-week low was EUR 129.95, based on the same market snapshot dated October 15, 2026.

Second-quarter growth met margin pressure

Adidas generated EUR 6.74 billion in revenue in the second quarter of 2026, an increase of 13.00 percent from the second quarter of 2025. Net income was EUR 369.00 million, up 1.70 percent year over year, while operating profit reached EUR 574.00 million. These figures were reported by Simply Wall St.

The comparison matters because sales growth did not translate into the same pace of earnings growth. Marketing spending connected with the 2026 World Cup contributed to the pressure on operating profitability in the quarter.

What comes with the next report?

Adidas is scheduled to publish its third-quarter 2026 results on October 29, 2026, according to Borse Global. The report will give investors a fresh test of revenue growth and operating profit after the second-quarter sales increase.

Stock position before October 29

The market value of adidas AG was EUR 27.6 billion as of October 15, 2026. The next report therefore arrives while the stock remains materially below its yearly high, making the operating-profit figure as important as another strong sales comparison.

Adidas was trading at EUR 157.78 at Lang & Schwarz on October 16, 2026 at 9:04 a.m. CEST, 0.08 percent above the Xetra close of October 15, 2026 at EUR 157.65. The further course of trading is shown by the continuously updated real-time quote of Adidas stock.