Amazon unveiled Alexa tablets. Amazon.com stock gains 1.09 percent

Published on 10/12/2026 at 11:19 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Alexa tablets start at USD 229.99. Amazon.com stock costs EUR 235.18 on October 12, 2026 versus the Xetra close of EUR 232.65, plus 1.09 percent.

Key points in brief

Amazon unveiled three Alexa tablets priced from USD 229.99 to USD 549.99 on October 8, 2026.
Amazon.com stock was trading at EUR 235.18 at Lang & Schwarz on October 12, 2026, plus 1.09 percent versus the October 9, 2026 Xetra close.
Second-quarter 2026 revenue rose 19.6 percent year over year to USD 200.61 billion, while diluted earnings per share reached USD 5.75.
The tablets begin shipping on October 14, 2026, and Amazon is expected to report third-quarter results on October 29, 2026.

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Amazon unveiled its Alexa tablet lineup on October 8, 2026, with prices from USD 229.99 to USD 549.99, according to Amazon. Amazon.com stock was trading at EUR 235.18 at Lang & Schwarz on October 12, 2026 at 11:14 a.m. CEST, plus 1.09 percent versus the Xetra close of October 9, 2026 at EUR 232.65.

Three dated company events

On July 30, 2026, Amazon reported second-quarter revenue of USD 200.61 billion, up 19.6 percent year over year, and diluted earnings per share of USD 5.75 versus a USD 1.82 consensus estimate, according to MarketBeat.

On September 14, 2026, Zacks Research downgraded Amazon from Strong Buy to Hold, while MarketBeat reported a consensus price target of USD 321.63 based on 56 Buy ratings and three Holds. On October 8, 2026, Amazon introduced three Alexa tablets with Android, Google Play access and built-in Alexa+, replacing the Fire tablet strategy, according to CNBC.

What comes next for Amazon

The tablet launch gives Amazon a higher-priced device range and a broader software proposition. The entry model starts at USD 229.99, the 11-inch version at USD 329.99 and the 12 Pro at USD 499.99, with a Nanomatte version at USD 549.99, according to Amazon. The key commercial test is whether Alexa+ and Google Play access can improve device economics beyond Amazon's traditional hardware-led customer acquisition model.

Amazon's second-quarter revenue comparison was stronger than the headline earnings figure alone suggests: sales rose 19.6 percent year over year, while the USD 5.75 diluted earnings per share included a large investment gain, according to MarketBeat. That makes operating growth and cash generation more important indicators for the next report.

Shipping and results dates

Amazon said the new tablets will ship in the United States, Canada and Mexico on October 14, 2026, before reaching the United Kingdom, Germany, France, Italy and Spain on October 19, 2026, according to Amazon. TradingView lists October 29, 2026 as the expected date for Amazon's third-quarter report, with consensus revenue of USD 202.04 billion and earnings per share of USD 1.95, according to TradingView.

Amazon.com stock stays above the Xetra close

At EUR 235.18, Amazon.com stock stood EUR 2.53 above the Xetra close of October 9, 2026 at EUR 232.65, a calculated gain of 1.09 percent. The reference quote was an intraday Lang & Schwarz price at 11:14 a.m. CEST on October 12, 2026.

The further course of trading is shown by the continuously updated real-time quote of Amazon.com stock.