Apple opens iPhone Duo preorders. Apple stock sits 2.30 percent below its high

Published on 10/16/2026 at 10:06 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Duo preorders open October 16, 2026 at USD 1,999. Apple stock costs EUR 304.38 on October 16, 2026, minus 0.63 percent versus the Xetra close.

Product cycle and valuation

Apple opened iPhone Duo preorders at USD 1,999 on October 16, 2026.
Fiscal third-quarter revenue reached USD 109.42 billion, up 16.40 percent year over year.
Apple stock trades at EUR 304.38 at 10:02 a.m. CEST at Lang & Schwarz on October 16, 2026, 0.63 percent below the Xetra close of October 15, 2026.
JPMorgan raised its Apple target from USD 340.00 to USD 360.00 in an October 2026 research note.

Makrofoto einer gebürsteten Aluminiumoberfläche neben einer elektronischen Platine — Makroaufnahme zeigt Detailstruktur einer Aluminium-Oberfläche und Platine für Apple Inc., ISIN US0378331005, in hoher Vergrößerung, Illustration mit AI erstellt.

Apple (ISIN US0378331005) opened preorders for its first foldable iPhone at USD 1,999 on October 16, 2026, while the stock traded at EUR 304.38, down 0.63 percent versus the Xetra close of October 15, 2026. The company says preorders for iPhone Duo began at 5:00 a.m. Pacific Time through its online store and Apple Store app, according to Apple.

Foldable launch tests demand

The iPhone Duo has a 5.4-inch outer display and a 7.6-inch folding display, with commercial availability scheduled for October 23, 2026. The product launch gives Apple a new premium hardware category, but the USD 1,999 starting price places demand and supply execution at the center of the next product cycle.

Apple's fiscal third-quarter 2026 revenue reached USD 109.42 billion, up 16.40 percent from the prior-year quarter, while reported earnings per share rose to USD 2.02 from USD 1.57. These figures were reported for the quarter ended June 27, 2026, by Yahoo Finance.

What does the target change mean?

JPMorgan raised its Apple price target from USD 340.00 to USD 360.00 in a research note dated October 2026 and kept an overweight rating, according to The Stock Observer. The new target is 18.27 percent above the Lang & Schwarz price, using the same currency for the comparison.

Three dates shape the next cycle

Apple's dated sequence runs from the October 6, 2026 announcement of fiscal fourth-quarter results on November 2, 2026, through the October 13, 2026 launch of new Home products, to the October 15, 2026 iPhone Duo preorder announcement. The November results will cover the quarter ended September 26, 2026, and the iPhone Duo will be excluded because its launch follows that period, according to MacRumors.

The next two company dates are October 23, 2026, for iPhone Duo availability, and November 2, 2026, for fiscal fourth-quarter results. Apple guided for fiscal fourth-quarter revenue growth of 9 percent to 11 percent year over year, setting a measurable benchmark for the product launch.

Stock remains below its yearly high

Apple's Xetra quote page showed a 52-week range of EUR 208.15 to EUR 311.55 and market capitalization of EUR 4.5 trillion on October 15, 2026. The Lang & Schwarz price is 2.30 percent below that high, so the launch news meets a stock valuation that remains near its upper trading band.

Apple was trading at EUR 304.38 at Lang & Schwarz on October 16, 2026 at 10:02 a.m. CEST, minus 0.63 percent versus the Xetra close of October 15, 2026 at EUR 306.30. The further course of trading is shown by the continuously updated real-time quote of Apple stock.