Berenberg cuts Nike target from USD 49.00 to USD 27.50: Nike stock gains 2.16 percent

Published on 10/20/2026 at 10:31 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Nike guides fiscal 2027 revenue down by a high-single-digit percentage. Nike stock costs EUR 33.52 on October 20, 2026, 2.16 percent above its Xetra close.

Analyst pressure meets operating reset

Berenberg cut its Nike target from USD 49.00 to USD 27.50 on October 6, 2026.
Fiscal 2027 first-quarter revenue fell 4 percent to USD 11.2 billion on October 1, 2026.
Nike stock trades at EUR 33.52 at 10:29 a.m. CEST at Lang & Schwarz on October 20, 2026, 2.16 percent above the Xetra close of October 19, 2026.
Pace targets USD 2.5 billion in savings through fiscal 2031 against USD 1.0 billion in pre-tax charges.

Bauhaus-Poster mit geometrisch-abstraktem Läufer in Rot, Gelb und Blau im Modernismus-Stil — Nike Inc US6541061031 abstraktes Bauhaus Poster mit geometrischer Athletenfigur in leuchtenden Primärfarben gestaltet, Illustration mit AI erstellt.

Nike (ISIN US6541061031) was trading at EUR 33.52 at Lang & Schwarz on October 20, 2026, at 10:29 a.m. CEST, up 2.16 percent versus the Xetra close of October 19, 2026 at EUR 32.81. The latest analyst action came from Berenberg, which cut its Nike target from USD 49.00 to USD 27.50 on October 6, 2026, and downgraded the stock from Hold to Sell, as Yahoo Finance reported.

The October 6 downgrade set the tone

Berenberg linked its assessment to weaker Sportswear demand, pressure on the Jordan brand and continuing uncertainty in Greater China. The firm said Nike's performance business continued to grow in the first quarter, while the broader Sportswear category declined by a low-double-digit percentage.

Nike's fiscal 2027 first-quarter results showed why the market is demanding a longer turnaround. In the quarter ended August 31, 2026, revenue fell 4 percent to USD 11.2 billion, while gross margin expanded 60 basis points to 42.8 percent, according to the company's NIKE release.

What does Pace mean for earnings?

Pace is the central operating response. Nike targets USD 2.5 billion in cumulative savings through fiscal 2031, alongside USD 1.0 billion in pre-tax charges. Management also expects fiscal 2027 revenue to decline by a high-single-digit percentage and adjusted earnings per share to range from USD 1.15 to USD 1.35.

The near-term trade-off is visible in the regional figures. Greater China revenue declined 26 percent in fiscal 2027 first quarter, while North America revenue increased 2 percent. Nike's transcript says the company expects further pressure in China as it cleans up distribution and shifts resources toward higher-quality retail experiences, according to NIKE.

Three dates reset the debate

On October 1, 2026, Nike reported fiscal 2027 first-quarter revenue of USD 11.2 billion and diluted earnings per share of USD 0.48 in its company release.

On October 2, 2026, Goldman Sachs cut its Nike target from USD 38.00 to USD 30.00 while keeping a Neutral rating, according to Investing.com.

On October 6, 2026, Berenberg cut its target to USD 27.50 from USD 49.00 and moved its rating to Sell, as Yahoo Finance reported.

Stock moves above the Xetra close

Nike's market capitalization was USD 55.3 billion on October 19, 2026, while its 52-week range stood at USD 31.97 to USD 70.44. The combination of a higher gross margin and lower revenue leaves Pace execution and China stabilization as the key operating tests.

Nike was trading at EUR 33.52 at Lang & Schwarz on October 20, 2026, at 10:29 a.m. CEST, 2.16 percent above the Xetra close of October 19, 2026 at EUR 32.81. The further course of trading is shown by the continuously updated real-time quote of Nike stock.