Booking Holdings stock slips as consensus stays bullish
Published on 09/18/2026 at 12:36 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Booking Holdings Inc. (US09857L1089) stock traded at USD 174.32 on September 15, 2026, while MarketWatch showed a market capitalization of USD 131.75 billion and a 52-week range of USD 150.14 to USD 225.00.
Consensus still points higher
According to MarketBeat, Booking had a consensus price target of USD 236.98 on September 17, 2026, which implied about 39.0 percent upside from USD 170.52. The same page listed 3 strong buy ratings, 26 buy ratings, 8 hold ratings and no sell ratings.
As MarketWatch reported, the stock last changed hands at USD 174.32 on September 15, 2026, after a prior close of USD 175.35 and a daily move of minus 0.59 percent. The session volume reached 8.33 million shares, above the 65-day average of 6.8 million.
Revenue and profit base
Booking posted revenue of USD 23.7 billion in fiscal year 2025 and net income of USD 5.9 billion, according to the company's annual report dated February 2026. That was a revenue increase of 12 percent from fiscal year 2024 and a net margin of about 24.9 percent.
For investors, the split matters: a USD 131.75 billion market value sits alongside a USD 236.98 consensus target and a 52-week low of USD 150.14, leaving the shares between those two markers.
Stock near the range
Booking Holdings stock closed at USD 174.32 on September 15, 2026, which placed it 22.4 percent above the 52-week low and 22.5 percent below the 52-week high. The latest quoted range and volume data came from MarketWatch on September 15, 2026.
Booking Holdings stock at a glance
- Company: Booking Holdings Inc.
- ISIN: US09857L1089
- Ticker: BKNG
- Trading venue: Nasdaq
- Price (as of September 15, 2026): USD 174.32
- Market capitalization: USD 131.75 billion (as of September 15, 2026)
- Sector / Industry: Consumer Discretionary / Travel Services
- Index membership: S&P 500
