Citi cuts target for Haier Smart Home stock to HKD 27.80

Published on 10/13/2026 at 09:03 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Target fell from HKD 28.90 to HKD 27.80 on October 5. Haier Smart Home stock costs EUR 2.33 on October 13, 2026, while the target is HKD 27.80.

Citi cut Haier Smart Home's H-share target from HKD 28.90 to HKD 27.80 on October 5 while keeping a Buy rating.
Haier Smart Home reported first-half 2026 revenue of RMB 152.1 billion, down 2.8 percent year over year.
First-half profit attributable to owners fell 14.3 percent to RMB 10.3 billion, while gross margin improved to 26.8 percent.
The next dated reporting event is the nine-month update listed for October 23, 2026.

Haier, CNE1000048K8, Illustration mit AI erstellt.

Haier Smart Home (ISIN CNE1000048K8) was trading at EUR 2.33 at Lang & Schwarz on October 13, 2026, at 9:01 a.m. CEST. According to TradingView on October 5, Citi cut its H-share target from HKD 28.90 to HKD 27.80 and kept a Buy rating.

Three events shape the stock

On March 26, 2026, Haier Smart Home reported full-year earnings per share of RMB 2.10, according to RTTNews. The company then reported first-half 2026 revenue of RMB 152.1 billion on September 28, down 2.8 percent from RMB 156.5 billion, according to FilingReader. The October 5 target reduction is the latest dated event in this sequence.

What does the target cut mean for earnings?

Citi's October 5 note lowered its 2026, 2027 and 2028 net-profit estimates by 4 percent, 6 percent and 5 percent, respectively. It also reduced sales estimates by 4 percent, 4 percent and 6 percent, while citing weaker Chinese appliance demand, channel destocking and a 13 percent year-over-year rise in inventory at the end of the second quarter, as reported by TradingView.

The first-half figures show the pressure clearly. Profit attributable to owners declined 14.3 percent year over year to RMB 10.3 billion, while gross profit margin improved 0.4 percentage points to 26.8 percent. Smart home appliance revenue fell 6.2 percent to RMB 89.6 billion, but smart HVAC solutions revenue rose 6.1 percent to RMB 45.4 billion, according to FilingReader. That split makes HVAC execution a key counterweight to weaker appliance demand.

Two dates set the next checkpoints

RTTNews lists the nine-month 2026 results for October 23, 2026, with a reported earnings-per-share figure of RMB 1.87 in its calendar. A separate earnings calendar lists November 4, 2026, for the next report, according to TradingView.

Haier stock carries a mixed signal

The market picture combines a lower analyst target with a 26.8 percent first-half gross margin and 6.1 percent HVAC revenue growth. For investors, the next disclosed revenue and profit figures will test whether the stronger solutions business can offset the 6.2 percent decline in smart home appliance revenue.

Current Lang and Schwarz quote

Haier Smart Home was trading at EUR 2.33 at Lang & Schwarz on October 13, 2026, at 9:01 a.m. CEST. The continuously updated real-time quote of Haier stock shows the further course of trading.