eBay Inc., US2786421030

eBay stock holds after Morgan Stanley keeps Buy rating

Published on 09/17/2026 at 13:11 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Morgan Stanley kept eBay at Buy with a $127.00 target on September 16, 2026. eBay stock closed at $108.99 last Monday, while the Street sees a $121.05 average target.

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eBay stock (ISIN US2786421030) is priced against a fresh analyst call: Morgan Stanley kept its Buy rating and $127.00 target on September 16, 2026, while the Street consensus sits at $121.05, according to The Globe and Mail.

Analyst target stays above the market

That target stands above eBay's last quoted close of $108.99, leaving the Morgan Stanley view 16.5 percent above the price cited in the same report. The stock was last quoted last Monday, which also gives investors a clear reference point for the current gap to the target.

For fundamentals, the most recent visible reported period in the available hits is not surfaced with full quarterly figures in this search set, so the price gap and target spread carry the article's main load. The consensus target of $121.05 still implies 11.1 percent upside from $108.99, according to The Globe and Mail.

Price reference

eBay stock last closed at $108.99 on September 8, 2026. The move against Morgan Stanley's $127.00 target leaves the shares below the broker view by $18.01.

eBay stock snapshot

  • Company: eBay Inc.
  • ISIN: US2786421030
  • Ticker: EBAY
  • Trading venue: Nasdaq
  • Sector / Industry: Consumer Discretionary / Internet Retail
  • Index membership: S&P 500

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