H&M reported SEK 6.04 billion profit. H&M stock gains 1.55 percent

Published on 10/15/2026 at 09:43 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

H&M's nine-month margin reached 8.30 percent versus 7.10 percent. H&M stock costs EUR 15.10 on October 15, 2026, 1.55 percent above its Xetra close.

Profitability outpaces sales

H&M reported SEK 6.04 billion in third-quarter operating profit on September 24, 2026.
The nine-month operating margin reached 8.30 percent versus 7.10 percent in the prior-year period.
H&M stock trades at EUR 15.10 at 9:35 a.m. CEST at Lang & Schwarz on October 15, 2026, 1.55 percent above the Xetra close of October 14, 2026.

H & M Hennes & Mauritz AB, SE0000106270, Illustration mit AI erstellt.

H&M (SE0000106270) was trading at EUR 15.10 at Lang & Schwarz on October 15, 2026, up 1.55 percent versus the Xetra close of October 14, 2026 at EUR 14.87. The move follows a reporting period in which profitability improved while sales remained subdued.

According to the H&M Group report dated September 24, 2026, operating profit reached SEK 6,037 million in the third quarter ended August 31, 2026, compared with SEK 4,914 million a year earlier. The operating margin rose to 10.6 percent from 8.6 percent, although one-time effects related to tariffs and goods imports contributed approximately 1.6 percentage points.

Nine-month profit reaches SEK 13.46 billion

The same report showed a wider improvement across the first nine months of fiscal 2026. Operating profit increased to SEK 13,462 million from SEK 12,031 million, lifting the operating margin to 8.3 percent from 7.1 percent. Net sales moved in the opposite direction, falling to SEK 161,624 million from SEK 169,064 million for the period ended August 31, 2026.

Cash generation also strengthened. Operating cash flow rose 17 percent to SEK 26,524 million in the nine-month period, while selling and administrative expenses fell 4 percent to SEK 73,590 million. H&M said September sales were expected to increase 1 percent in local currencies from the prior-year month.

What does the margin mean for sales?

The key investor tension is the gap between cost-driven profit growth and limited top-line expansion. Reuters reported through The Daily Star on September 24, 2026, that third-quarter operating profit exceeded an LSEG analyst forecast of SEK 5.14 billion, while September sales guidance remained at 1 percent growth in local currencies. The same report said inventory rose 9 percent in currency-adjusted terms, reflecting supply-chain disruption.

Stock trades above the Xetra close

For investors, the September report provides a mixed operating signal: the nine-month margin improved by 1.2 percentage points, but reported sales declined 4.40 percent year over year. H&M is listed on Nasdaq Stockholm, and its euro market capitalization was EUR 23.5 billion as of October 15, 2026. The 52-week range was EUR 13.70 to EUR 18.28.

H&M was trading at EUR 15.10 at Lang & Schwarz on October 15, 2026, at 9:35 a.m. CEST, 1.55 percent above the Xetra close of October 14, 2026 at EUR 14.87. The further course of trading is shown by the continuously updated real-time quote of H&M stock.