HSBC starts coverage of Southern Company stock at USD 99.50

Published on 10/26/2026 at 11:55 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

The payout is USD 0.76 per share, payable December 7. Southern Company stock costs EUR 82.96 on October 26, 2026.

Analyst coverage and cash returns

HSBC initiated coverage with a USD 99.50 target on October 22, 2026.
Southern Company reported USD 1.13 earnings per share and USD 6.98 billion in second-quarter revenue.
Southern Company stock trades at EUR 82.96 at 11:49 a.m. CEST at Lang & Schwarz on October 26, 2026.

Flatlay mit Aktienzertifikat, ISIN-Karte, Mast-Modell, Glühbirne und Schutzhelm — Southern Company US8425871071 zeigt ein Flatlay mit Aktienzertifikat, ISIN-Karte, Strommast-Modell und Schutzhelm, Illustration mit AI erstellt.

HSBC initiated coverage of Southern Company with a Buy rating and a USD 99.50 price target on October 22, 2026, according to MarketScreener. The utility's shares also carry a quarterly dividend of USD 0.76, payable December 7, 2026.

Three October events shape the setup

Southern Company announced the USD 0.76 dividend on October 20, 2026, with shareholders of record on November 16, 2026, according to MarketScreener. On October 21, Morgan Stanley lowered its target from USD 85.00 to USD 84.00. On October 22, HSBC began coverage with a USD 99.50 target, making analyst positioning the latest dated development.

The latest quarterly comparison is mixed. Southern Company reported USD 1.13 earnings per share for the second quarter of 2026, above the USD 1.01 consensus estimate, while revenue reached USD 6.98 billion against USD 7.23 billion expected, according to MarketBeat. Earnings per share beat estimates by USD 0.12, but revenue fell short by USD 0.25 billion.

What does the target imply?

HSBC's USD 99.50 target sits alongside an average 12-month target of USD 98.24 from nineteen research firms, while the overall consensus rating is Hold, according to MarketBeat. The split between a higher HSBC target and Morgan Stanley's USD 84.00 view leaves the upcoming results as the next concrete test for the utility's earnings path.

Next dates for Southern investors

Southern Company is scheduled to release third-quarter 2026 results on November 5, 2026, before the market opens, with a conference call at 1:00 p.m. ET, according to MarketBeat. Analysts expect USD 1.71 earnings per share and USD 8.38 billion in revenue for that quarter, versus USD 1.60 and USD 7.82 billion in the year-earlier quarter.

Stock price and investor context

Southern Company operates regulated electric and natural gas businesses and is listed on the NYSE under ticker SO. Its market capitalization was USD 107.0 billion as of October 26, 2026, according to MarketBeat. The dividend decision and the November reporting date give investors two measurable dates for assessing the valuation debate.

Southern Company was trading at EUR 82.96 at Lang & Schwarz on October 26, 2026 at 11:49 a.m. CEST.

The further course of trading is shown by the continuously updated real-time quote of Southern Company stock.