HSBC starts coverage with USD 99.50 target for Southern Company stock

Published on 10/27/2026 at 17:31 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Q2 net income rose 33.4 percent to USD 1.2 billion. Southern Company stock costs EUR 82.64 on October 27, 2026, down 0.07 percent versus Tradegate.

Analyst target and reporting date

HSBC began coverage with a USD 99.50 target on October 22, 2026.
Second-quarter net income reached USD 1.2 billion, up 33.4 percent year over year.
Southern Company stock costs EUR 82.64 at Lang & Schwarz on October 27, 2026 at 5:20 p.m. CEST, down 0.07 percent versus the Tradegate close of October 26, 2026.
Southern Company is scheduled to report third-quarter 2026 results on November 5, 2026.

Southern Company, US8425871071, Illustration mit AI erstellt.

Southern Company (ISIN US8425871071) is facing a fresh analyst benchmark after MarketScreener reported on October 22, 2026 that HSBC began coverage with a Buy rating and a USD 99.50 price target. The target lies 8.09 percent above the USD 92.05 NYSE price at 12:30 p.m. EDT on October 27, 2026. At Lang & Schwarz, the stock was trading at EUR 82.64 on October 27, 2026 at 5:20 p.m. CEST, down 0.07 percent versus the Tradegate close of October 26, 2026 at EUR 82.70.

Second-quarter earnings rose

Southern Company reported second-quarter 2026 operating revenue of USD 6.98 billion, up 0.1 percent from USD 6.97 billion a year earlier. Net income rose to USD 1.2 billion from USD 0.9 billion, while diluted earnings per share increased to USD 1.03 from USD 0.80, according to RBC Richardson Barr on July 30, 2026.

The six-month comparison was stronger on earnings than on sales. Operating revenue reached USD 15.4 billion, up 4.2 percent from USD 14.7 billion in the first half of 2025, while reported earnings rose to USD 2.5 billion from USD 2.2 billion.

Price sits below the yearly high

The NYSE price of USD 92.05 was down USD 0.53, or 0.57 percent, at 12:30 p.m. EDT on October 27, 2026. The same dated market view places the 52-week range at USD 81.69 to USD 99.58 as of October 26, 2026, leaving the stock 7.56 percent below its high and 12.69 percent above its low. Year-to-date performance stood at 6.16 percent on October 26, 2026.

Valuation and November 5 results

Southern Company carried a trailing price to earnings ratio of 22.21 and a dividend yield of 3.00 percent at the October 27, 2026 market snapshot. The company is scheduled to release third-quarter 2026 results on November 5, 2026, before the NYSE open, according to MarketScreener.

What does the target imply?

HSBC's USD 99.50 target is 8.09 percent above the USD 92.05 NYSE price, while the wider analyst average was USD 96.05 across 24 analysts on October 22, 2026. That average implies 4.35 percent upside from the same NYSE price, placing HSBC above the group midpoint.

Comparison with peers

Southern Company: down 0.07 percent versus the Tradegate close, price to earnings ratio 22.21, market capitalization USD 105.9 billion. Duke Energy (NYSE, USD): down 0.38 percent, price to earnings ratio 18.60, market capitalization USD 96.7 billion. American Electric Power (NYSE, USD): down 0.47 percent, price to earnings ratio 22.25, market capitalization USD 70.0 billion.

Stock stays below its annual high

For investors, the key contrast is a higher earnings base against nearly flat quarterly revenue. Southern Company stock remains 7.56 percent below its 52-week high, while the upcoming November 5 report will provide the next periodized operating data. The stock was trading at EUR 82.64 at Lang & Schwarz on October 27, 2026 at 5:20 p.m. CEST, down 0.07 percent versus the Tradegate close of October 26, 2026 at EUR 82.70. The further course of trading is shown by the continuously updated real-time quote of Southern Company stock.