Hugo Boss stock: Frasers executive Epstein to become CEO in 2027

HUGO BOSS said on Thursday, November 12, 2026, that Chief Executive Officer Daniel Grieder will leave the company at his own request at the end of the year. The Supervisory Board appointed David Epstein, a Frasers Group executive, as his successor from the start of next year, according to the HUGO BOSS announcement.

Grieder has led the company since June 2021 and oversaw the transformation of the BOSS and HUGO brands under the CLAIM 5 strategy. The company said that period included a broader lifestyle product offer, redesigned stores, a stronger partner and distribution network, and an omnichannel platform linking stores with its digital business.

Frasers executive takes over

Epstein joins HUGO BOSS from Frasers Group, where he has served as Chief Brand Partnerships Officer since 2024. His responsibilities have covered partnerships across Frasers' Sport, Premium and Luxury businesses. Before that, he spent five years as managing director of the group's Premium and Luxury divisions and has worked at Frasers for more than a decade.

The appointment deepens the management link between HUGO BOSS and its largest shareholder. HUGO BOSS said Supervisory Board Chairman Michael Murray sees Epstein's brand and retail experience as a source of new perspectives while building on the company's existing foundation.

Share price remains near Xetra close

Hugo Boss stock traded at 38.18 euros on Lang & Schwarz at 18:04 CET on Friday, November 13, 2026, 0.05 percent below the Xetra close of Friday, November 13. The leadership change gives investors a new point to monitor as the group works through softer demand and a lower full-year outlook.

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