Japan Tobacco enters oral nicotine market: 13 analysts rate Japan Tobacco stock

Published on 10/08/2026 at 09:37 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Ploom held 16.40 percent of Japan's heated tobacco market on October 6, 2026. Japan Tobacco stock costs EUR 39.20 versus EUR 39.35.

Japan Tobacco, JP3726800000, Illustration mit AI erstellt.

Japan Tobacco (JP3726800000) held a 16.40 percent share of Japan's heated tobacco market on October 6, 2026. As Tobacco Journal International reported that day, Japan Tobacco had entered Japan's oral nicotine category. Japan Tobacco stock is covered by 13 analysts, according to Japan IR on October 1, 2026.

Japan's nicotine market shifts

The market change matters because heated tobacco products accounted for more sales than conventional cigarettes in Japan for the first time in 2025, according to Tobacco Journal International's October 6 report. Philip Morris International held approximately 70.00 percent of the heated tobacco market, while Japan Tobacco's Ploom held 16.40 percent and British American Tobacco's glo held 14.30 percent.

Japan's tobacco tax changes took effect on October 1, 2026, narrowing the price gap between cigarettes and heated tobacco products. That change removes part of the category's earlier pricing advantage, while Japan Tobacco's move into oral nicotine adds another route for smoke-free product growth.

Second-quarter growth supports the case

Japan Tobacco reported revenue of JPY 198.6 billion in the second quarter of FY2026, up 17.70 percent year over year, according to Japan IR on July 30, 2026. Operating profit reached JPY 64.5 billion, while net income came to JPY 43.1 billion in the same period.

The company also raised its full-year FY2026 dividend forecast to JPY 272 per share from its previous estimate, according to Japan IR on July 30, 2026. The next earnings release is scheduled for October 29, 2026, giving investors a defined checkpoint for the oral nicotine rollout and the tax impact.

EUR 39.20 in trading

Japan Tobacco was trading at EUR 39.20 at Lang & Schwarz on October 8, 2026 at 9:32 a.m. CEST, down 0.38 percent versus the prior close of EUR 39.35 on October 7, 2026. The primary Tokyo Stock Exchange listing was last quoted at JPY 6,960 on October 8, 2026, with a 52-week range of JPY 4,838.00 to JPY 7,218.00. The further course of trading is shown by the continuously updated real-time quote of Japan Tobacco stock.