LVMH Moët Hennessy Louis Vuitton stock falls as RBC cuts target

LVMH Moët Hennessy Louis Vuitton stock traded at EUR 403.45 on Euronext Paris at 10:41 a.m. on September 22, 2026, down 0.51 percent from the previous close. The move followed a fresh RBC downgrade and a reduction in its 12-month price target from EUR 575 to EUR 475, according to Investing.com on September 22, 2026.

RBC lowers growth expectations

RBC moved its rating from Outperform to Sector Perform and cut its fiscal 2027 earnings-per-share estimate by 10 percent to EUR 23.03. The revised estimate is 9 percent below consensus after RBC reduced its revenue forecast by 4 percent, Investing.com reported on September 22, 2026.

RBC expects fiscal 2027 organic group revenue growth of 3.1 percent, below its 4.6 percent consensus reference. Fashion and Leather Goods growth is projected at 1 percent versus 4.1 percent expected by the market, while the brokerage assumes a 1 percent volume decline and a 2 percent pricing contribution.

Jefferies also cuts target

Jefferies kept a Neutral rating but reduced its price target from EUR 510 to EUR 440 on September 22, 2026, according to MarketScreener. The two target cuts place the current debate on recovery speed rather than on a single-day quotation.

RBC forecasts third-quarter revenue of EUR 18.30 billion, representing 1 percent organic growth and 2 percent below consensus. Within that estimate, Fashion and Leather Goods revenue is projected at EUR 8.39 billion, down 2 percent organically, with results expected around October 14, 2026, according to Investing.com.

Stock reaches a four year low

At EUR 404.50 shortly before 10:00 a.m. on September 22, 2026, the shares reached their lowest level since November 2020, while LVMH's market capitalization was reported at EUR 199 billion. The stock was down more than 37 percent since the start of 2026, according to Zonebourse on September 22, 2026.

The pressure reflects a combination of weaker luxury demand, higher oil prices, market volatility and tighter monetary policy. RBC also expects fiscal 2027 adjusted EBIT margin at 21.7 percent, 80 basis points below consensus, leaving the fixed-cost structure exposed if revenue growth remains subdued.

Price remains below analyst targets

The EUR 403.45 intraday quotation on Euronext Paris on September 22, 2026, stood EUR 71.55 below RBC's revised EUR 475 target and EUR 36.55 below Jefferies' EUR 440 target. These are third-party estimates, not forecasts made by this article.

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