Netflix cut ad outlook to USD 2.7 billion. Netflix stock fell 1.39 percent.
Published on 10/26/2026 at 11:53 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWSAdvertising and earnings outlook
- Netflix cut its 2026 advertising forecast to USD 2.7 billion on October 20, 2026.
- Third-quarter revenue reached USD 12.87 billion and earnings per share came to USD 0.87 versus USD 0.82 expected.
- Netflix stock traded at EUR 58.75 at 11:48 a.m. CET at Lang & Schwarz on October 26, 2026, 1.39 percent below the Xetra close of October 23, 2026.
- The next earnings date is January 19, 2027.
Netflix (ISIN US64110L1061) was trading at EUR 58.75 at Lang & Schwarz on October 26, 2026, at 11:48 a.m. CET, down 1.39 percent versus the Xetra close of October 23, 2026 at EUR 59.58. The company had cut its 2026 advertising revenue outlook to USD 2.7 billion from about USD 3.0 billion in its third-quarter update on October 20, 2026, as CNBC reported.
What the ad cut changes
The lower advertising forecast was part of a softer outlook despite a strong reported quarter. Netflix delivered USD 12.87 billion in third-quarter revenue for the period ended September 30, 2026, up 12 percent year over year, while diluted earnings per share reached USD 0.87 against a USD 0.82 consensus estimate, according to CNBC.
Netflix guided to fourth-quarter revenue of USD 13.44 billion and earnings per share of USD 0.67, versus estimates of USD 13.52 billion and USD 0.73. The full-year revenue forecast was narrowed to USD 51.1 billion, or 13 percent growth, at the low end of its previous USD 51.0 billion to USD 51.4 billion range.
Netflix's three dated steps
On October 14, 2026, Netflix announced about 1,000 job cuts, equal to roughly 6 percent of its workforce, according to Fair Price Index. On October 20, the company reported USD 3.66 billion in third-quarter net income. On October 21, B of A Securities lowered its Netflix target from USD 105.00 to USD 90.00, while Morgan Stanley cut its target from USD 80.00 to USD 77.00, as Benzinga reported.
What comes next for Netflix
The next scheduled reporting date is January 19, 2027, according to Zacks. That release will put the USD 13.44 billion fourth-quarter revenue guide and USD 0.67 earnings-per-share forecast against the companys next update on 2027 growth.
The market capitalization was USD 274.2 billion as of October 23, 2026. The 52-week range was USD 64.10 to USD 116.73, placing the latest US quote near its yearly low while the euro quote remained above EUR 58.00.
Stock remains below EUR 60
Netflix stock was trading at EUR 58.75 at Lang & Schwarz on October 26, 2026, at 11:48 a.m. CET, down 1.39 percent versus the Xetra close of October 23, 2026 at EUR 59.58. Aephel identifies Netflix as a Nasdaq-listed Communication Services company in the Entertainment industry under ticker NFLX and ISIN US64110L1061.
The further course of trading is shown by the continuously updated real-time quote of Netflix stock.
Netflix stock facts
- Company: Netflix, Inc.
- ISIN: US64110L1061
- Ticker: NFLX
- Primary exchange: Nasdaq
- Price Lang & Schwarz (as of October 26, 2026, 11:48 a.m. CET): EUR 58.75
- Change versus Xetra close: minus 1.39 percent
- Xetra close (October 23, 2026): EUR 59.58
- Market capitalization: USD 274.2 billion (as of October 23, 2026)
- 52-week range: USD 64.10-116.73 (as of October 23, 2026)
- Sector / Industry: Communication Services / Entertainment
- Next earnings date: January 19, 2027
Market context: Market report S&P 500.
