Netflix expands Kokai targeting and UBS cuts The Trade Desk stock target to USD 15

Published on 10/25/2026 at 14:05 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Netflix opens more than 4 million audience segments to buyers in November for advertisers. UBS cuts The Trade Desk stock target from USD 16 to USD 15 on October 14.

November expansion shapes the case

Netflix and The Trade Desk set October 20, 2026 for new Kokai audience tools.
Second-quarter revenue reached USD 715.06 million, up 3.00 percent.
The Trade Desk stock last closed at EUR 11.58 on October 23, 2026.
UBS kept its Buy rating while cutting its target to USD 15 on October 14, 2026.

Flatlay mit Aktienzertifikat und ISIN-Karte, Symbolbild zu The Trade Desk (US88339J1051) — The Trade Desk (US88339J1051) kombiniert Flatlay aus Aktienzertifikat, ISIN-Karte und Werbetechnik-Symbolen am Schreibtisch, Illustration mit AI erstellt.

The Trade Desk (ISIN US88339J1051) will give advertisers access to more than 4 million audience segments from over 300 providers for Netflix campaigns through Kokai starting in November. PPC Land reported the October 20, 2026 announcement, while UBS cut its price target from USD 16 to USD 15 on October 14, 2026 and kept a Buy rating, according to MarketScreener.

CTV adds a measurable product angle

The Netflix integration broadens the data available to buyers on premium streaming inventory. The Trade Desk said advertisers can combine their own first-party audiences with third-party marketplace segments, giving Kokai a more consistent targeting workflow across campaigns, as reported by PPC Land.

The product expansion follows a weaker operating backdrop. In the second quarter of 2026, revenue was USD 715.06 million, up 3.00 percent year over year, while third-quarter guidance called for at least USD 650.00 million of revenue and approximately USD 160.00 million of adjusted EBITDA, according to Benzinga. The gap between the second-quarter revenue figure and the third-quarter floor makes execution around new CTV inventory important.

Three milestones set the path

On August 6, 2026, The Trade Desk reported second-quarter revenue of USD 715.06 million and adjusted EBITDA of USD 241.00 million. On October 13, 2026, it launched one new Pause Ads format in Italy on HBO Max and discovery+ through Programmatic Guaranteed, according to The Trade Desk. On October 20, 2026, the Netflix update added first-party and third-party targeting through Kokai, with more than 4 million marketplace segments and over 300 providers, as reported by PPC Land.

What does November mean for growth?

The November rollout gives The Trade Desk a concrete distribution step while revenue growth has slowed to 3.00 percent in the second quarter of 2026. The next reporting date is November 6, 2026, when the third-quarter figures are expected to show whether the USD 650.00 million guidance floor was met, according to TIKR.

Stock stays near its yearly low

The Trade Desk trades primarily on Nasdaq under TTD. Its Nasdaq price closed at USD 13.00 on October 23, 2026, against a 52-week range of USD 11.62 to USD 54.05 and a market capitalization of USD 6.1 billion. The last Xetra close was EUR 11.58 on October 23, 2026. The further course of trading is shown by the continuously updated real-time quote of The Trade Desk stock.