Nike stock gains 1.66 percent as Stifel cuts its target

Published on 09/23/2026 at 12:47 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Nike stock closed at USD 36.10 on September 22, 2026, up 1.66 percent, while Stifel cut its target to USD 40. Nike revenue grew in fiscal 2026.

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Nike, Inc. (US6541061031) closed at USD 36.10 on the NYSE on September 22, 2026, gaining 1.66 percent from the prior session. The move came as Stifel lowered its price target from USD 45 to USD 40 on September 21, 2026, while keeping a Hold rating.

Stifel lowers its target

According to Aktiencheck on September 21, 2026, Stifel analyst Peter McGoldrick retained Hold and reduced the target by USD 5, or 11.1 percent. Stifel also cut adjusted EPS estimates for fiscal 2027 and fiscal 2028 by USD 0.20 each, citing greater promotional pressure in Western markets and a harder gross-margin comparison.

The revised USD 40 target remains USD 3.90, or 10.8 percent, above the September 22 closing price. That comparison captures the market tension: the valuation offers potential recovery room, while the earnings assumptions behind that recovery have been reduced.

Revenue growth faces margin pressure

Nike's fiscal 2026 performance grew by mid-single digits, according to Yahoo Finance on September 23, 2026. Running delivered five consecutive quarters of double-digit growth and added roughly USD 1 billion in revenue, while North American wholesale revenue rose 10 percent in the fourth quarter of fiscal 2026.

The same September 23 report said fourth-quarter gross margin, excluding a USD 986 million tariff-recovery benefit, declined only 10 basis points year over year. For investors, that figure matters because Stifel's latest caution centers on future promotional intensity and the difficulty of matching the prior margin base.

Stock remains near yearly low

Nike closed at USD 36.10 on September 22, 2026, while pre-market trading reached USD 36.26 on September 23, 2026, at 4:54 a.m. EDT. The share price was near its 52-week low of USD 35.35 and was down 49.10 percent over one year, according to TradingPedia on September 23, 2026.

The wider analyst picture remains divided. The Globe and Mail reported on September 22, 2026, that consensus was Hold with an average target of USD 47.43, while Robert W. Baird had a USD 44 target and J.P. Morgan had a USD 48 target.

NYSE price stays under pressure

Nike stock closed at USD 36.10 on the NYSE on September 22, 2026, with the September 23 pre-market quote at USD 36.26. Yahoo Finance listed a 52-week range of USD 35.35 to USD 76.97, volume of 41,484,306 shares and an intraday market capitalization of USD 53.554 billion as of September 23, 2026.