Pernod Ricard, FR0000120693

Pernod Ricard stock: Initiative wins nine-market media mandate

Published on 11/14/2026 at 12:09 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Pernod Ricard stock faces a new nine-market media partner from January 2027. Initiative replaces Wavemaker across India and Asia-Pacific.

New Asia-Pacific media mandate

Initiative will manage Pernod Ricard's media planning and buying across nine markets from January 2027.
The appointment follows a competitive review and replaces long-standing agency relationships in India, Singapore and China.
Pernod Ricard's annual general meeting is scheduled for November 20, 2026.

Pernod Ricard, FR0000120693, Illustration mit AI erstellt.

Pernod Ricard appointed Initiative on November 10 to manage media planning and buying across nine markets in India and the Asia-Pacific region. Marketing-Interactive reported that the mandate covers India, China, Hong Kong, Japan, Taiwan, Australia, New Zealand, Singapore and South Korea.

Initiative takes over in 2027

Initiative, part of Omnicom Media, will assume responsibility on January 1, 2027. The scope includes media planning and buying, consumer and market insights, reporting, performance measurement, competitive analysis and strategic partnerships.

The appointment follows a competitive review of Pernod Ricard's regional media requirements. The engagement has an initial two-year term, with an option to extend by one year at Pernod Ricard's discretion.

Agency change reshapes regional execution

Initiative replaces Wavemaker in India and Singapore after a relationship lasting more than two decades. In China, the appointment also ends Pernod Ricard's partnership with Carat, which had been in place since 2024.

Pernod Ricard stock traded at 72.80 euros on Lang & Schwarz at 12:06 CET on Saturday, November 14, 2026.