Puma stock sits 25.97 percent below its yearly high before results

Published on 10/08/2026 at 13:29 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Second-quarter sales fell 9.40 percent to EUR 1.69 billion. Puma stock costs EUR 22.44 on October 8, 2026 versus its October 7 close of EUR 23.00.

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Puma stock (ISIN DE0006969603) was trading at EUR 22.44 at Lang & Schwarz on October 8, 2026 at 1:21 p.m. CEST. That puts the price 25.97 percent below the 52-week high of EUR 30.31 and 2.43 percent below the Xetra close of EUR 23.00 on October 7, 2026. According to PUMA, the company is scheduled to publish its third-quarter 2026 results on October 30, 2026.

Sales remain the central test

In the second quarter of 2026, sales fell 9.40 percent to EUR 1.69 billion on a currency-adjusted basis, according to Chronopin. The same report said EBIT improved from a loss of EUR 109.10 million in the second quarter of 2025 to a loss of EUR 53.10 million in the second quarter of 2026.

The contrast matters for the next report: Puma reduced its operating loss by EUR 56.00 million, but the sales decline shows that the recovery still depends on demand and wholesale activity. Puma's market capitalization was EUR 3.3 billion on October 8, 2026.

What changed in Puma management?

PUMA appointed Steve Cecchini as senior vice president of sports marketing on September 9, 2026, with the appointment effective October 1, 2026, according to PUMA. The company said he would report directly to CEO Arthur Hoeld and lead partnerships involving athletes, teams and federations.

Chronology shows a broad reset

On July 31, 2026, Puma reported second-quarter sales of EUR 1.69 billion and an EBIT loss of EUR 53.10 million, with both figures forming the operating baseline for the October results. On September 9, 2026, the company named Cecchini to lead global sports marketing from October 1, 2026. On September 21, 2026, PUMA appointed Fokko de Rooij as managing director Europe and Daniel Pustina as managing director Cluster Central, according to PUMA.

Dates before the next report

The next scheduled company date is October 30, 2026, for the third-quarter 2026 results. Puma's second-quarter sales decline of 9.40 percent and its EUR 53.10 million EBIT loss make that release the next quantified test of the restructuring plan.

Stock stays below its yearly high

Puma's EUR 22.44 price on October 8, 2026 was EUR 7.87 below the 52-week high of EUR 30.31, while the calculated comparison with the Xetra close of EUR 23.00 on October 7, 2026 was minus 2.43 percent. The further course of trading is shown by the continuously updated real-time quote of Puma stock.