Sage stock gains as UBS reiterates buy rating and 1,075p target

Sage Group plc stock (ISIN GB00B8C37574) was quoted around 1,016.5 pence in London on September 22, 2026, after UBS reaffirmed its buy rating and 1,075p price target on the accounting software group, leaving the shares roughly 5.8 percent below that target according to Proactive Investors.

Sage stock reacts to UBS buy call

According to Proactive Investors on September 22, 2026, UBS has stuck with its buy recommendation on Sage and maintained a 1,075p price target, even as U.S. rival Intuit highlighted strong mid-market momentum at its own event.

In morning trading on September 22, 2026, Sage shares were reported up about 1 percent at 1,016.5 pence on the London Stock Exchange, implying a gain of roughly 10.1 pence versus the prior close cited in the same market commentary from Proactive Investors.

Intacct drives mid-market growth ahead of full-year results

Beyond the rating, UBS pointed to Sage's Intacct cloud product as a key engine of mid-market growth, noting that Intacct grew U.S. revenue by 26 percent in the first half of the current fiscal year to 267 million pounds, equivalent to an annualised 715 million dollars, according to Proactive Investors.

The same analysis added that Intacct also booked an estimated additional 107 million dollars of revenue outside the core U.S. market over that first half period, underscoring Sage's international expansion in cloud accounting software, as reported by Proactive Investors.

According to the same commentary from Proactive Investors, Sage is scheduled to report its full-year results on November 19, 2026, giving investors a clear near-term catalyst to assess whether strong Intacct momentum and broader cloud adoption are translating into sustained revenue and margin expansion at the group level.

Stock valuation and market positioning

With Sage stock trading at 1,016.5 pence on September 22, 2026 and UBS's 1,075p target in place, the implied upside from that level is about 5.8 percent, which for many investors frames the shares as modestly below the broker's assessment of fair value based on its growth and margin assumptions as outlined by Proactive Investors.

The UBS note also contrasted Sage with Intuit in the mid-market, but concluded that Sage's own mid-market engine showed no signs of stress, even with a global competitive landscape, according to Proactive Investors, which is a supportive signal for sentiment around Sage stock.

Sage stock price snapshot

As of September 22, 2026, the reference price for Sage stock is its London Stock Exchange quote of approximately 1,016.5 pence in sterling, with UBS highlighting the shares as up about 1 percent intraday in its commentary, while the broker's 1,075p target still sits above the current level as reported by Proactive Investors.

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