Sony Group stock: Target falls to JPY 4,700 while Buy rating stays

Published on 10/23/2026 at 15:13 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

First-quarter operating profit reached JPY 476.50 billion, up 40.20 percent on July 31, 2026. Sony Group stock costs EUR 23.29 on October 23, 2026.

Analyst target and results date

Monex reported on October 8 that a Japanese securities firm kept a Buy rating and cut Sony's target from JPY 4,900.00 to JPY 4,700.00.
Sony's first-quarter operating profit reached JPY 476.50 billion, up 40.20 percent year over year.
Sony Group stock costs EUR 23.29 at Lang & Schwarz on October 23, 2026 at 3:06 p.m. CEST.
Sony is scheduled to publish second-quarter results on November 5, 2026.

Sony Group Corp., JP3435000009, Illustration mit AI erstellt.

Sony Group Corp. (ISIN JP3435000009) faces a lower analyst target even as its Buy rating was retained. Monex reported on October 8 that a Japanese securities firm cut its target from JPY 4,900.00 to JPY 4,700.00 on October 7 while keeping a Buy rating. The target stood 13.61 percent above Sony's JPY 4,137.00 Tokyo closing price on October 23. Sony Group stock was trading at EUR 23.29 at Lang & Schwarz on October 23, 2026 at 3:06 p.m. CEST.

Profit growth sets the operating backdrop

Sony's first-quarter sales reached JPY 2.8378 trillion for the period ended June 30, 2026, an 8.20 percent increase from the prior-year quarter. Operating profit rose 40.20 percent to JPY 476.50 billion, while the operating margin increased to 16.80 percent from 13.00 percent, according to Smart Stock Notes on October 5. The source attributed part of the improvement to foreign-exchange effects and a US tariff refund, which makes the margin comparison important for the next report.

The imaging and sensing solutions segment generated JPY 122.20 billion in operating profit, up 125.20 percent year over year. Games and network services delivered JPY 202.00 billion, up 36.60 percent, while music operating profit reached JPY 105.90 billion, up 14.10 percent.

Stock position and trading frame

Sony's Tokyo-listed shares closed at JPY 4,137.00 on October 23, 2026. The 52-week range was JPY 3,043.00 to JPY 4,776.00, placing the close 13.37 percent below the high and 35.96 percent above the low. Trading volume reached 28,752,800 shares.

The current price-to-earnings ratio was negative 110.67 and market capitalization was JPY 24.3 trillion on October 23, 2026. These valuation figures are less informative than the earnings trajectory because the reported multiple is negative.

What comes next for Sony?

Sony is scheduled to publish its second-quarter results on November 5, 2026. The company listed the date in its investor-relations calendar, which also specifies a 4:30 p.m. Japan time presentation. Sony Group is expected to provide a fresh read on image sensors, PlayStation-related activity and the effect of currency movements.

Comparison with peers

Sony Group Corp.: up 1.37 percent, price-to-earnings ratio negative 110.67, market capitalization JPY 24.3 trillion.

Nintendo (Tokyo Stock Exchange, JPY): down 1.84 percent, price-to-earnings ratio 20.83, market capitalization JPY 9.8 trillion.

Panasonic Holdings (Tokyo Stock Exchange, JPY): down 1.86 percent, price-to-earnings ratio 33.48, market capitalization JPY 8.5 trillion.

Price and investor perspective

The lower JPY 4,700.00 target contrasts with strong first-quarter profit growth, while the November 5 results date will test how much of that improvement carries into the second quarter. Sony Group stock stood at EUR 23.29 at Lang & Schwarz on October 23, 2026 at 3:06 p.m. CEST.

The further course of trading is shown by the continuously updated real-time quote of Sony Group stock.