Swatch Group stock gains as Swiss watch exports rise

Published on 09/17/2026 at 18:22 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Swatch Group stock traded at CHF 173.30 on September 17, 2026, while August Swiss watch exports rose sharply. UBS also cut the stock to Sell and set a CHF 127 target.

Fotorealistische Uhrmacher-Werkstatt mit Präzisionswerkzeug und Uhrwerk — Fotorealistische Uhrmacher-Werkstatt zeigt The Swatch Group AG (CH0012255151) als Schweizer Uhrenkonzern mit Präzisionshandwerk, Illustration mit AI erstellt.

Swatch Group stock (ISIN CH0012255151) traded at CHF 173.30 on September 17, 2026, after Swiss watch exports for August pointed higher and UBS cut the stock to Sell with a CHF 127 target. In Zurich market talk, the export data were the main catalyst behind the move.

Exports set the tone

According to Vermoegenszentrum, Swatch Group was down 0.8 percent to CHF 173.30 at 9:50 a.m. on September 17, 2026, while Richemont gained 0.6 percent to CHF 171.80. The same report said the Federation of the Swiss Watch Industry showed August exports rising clearly, and Jefferies argued that US tariffs had distorted the picture.

The market backdrop was firmer as well. According to finanzen.ch, the SLI was up 0.39 percent to 2,229.04 points at 12:09 p.m. on September 17, 2026, after opening 0.495 percent higher at 2,231.49 points. The index had gained 3.63 percent year to date and traded between 1,915.56 and 2,352.31 points in 2026.

UBS keeps pressure on

According to Yahoo Finance, UBS downgraded Swatch to Sell from Neutral and cut the 12-month target to CHF 127 from CHF 178, citing soft demand in key luxury markets, especially China, and a challenging sector outlook. The downgrade leaves the stock about 26.8 percent above that target based on the cited CHF 173.30 trading level.

For a current operating anchor, Swatch Group reported annual revenue of CHF 7.9 billion and operating profit of CHF 1.0 billion for fiscal year 2025 in its investor relations material. Those figures form the latest published company base in the available sources and give the market a frame for the export-driven debate around the shares.

Stock stays elevated

At CHF 173.30 on September 17, 2026, Swatch Group stock remained far above UBS's CHF 127 target and close to the upper end of the recent trading range implied by the day's market talk. The August export rebound and the 0.8 percent move in the shares kept the stock tied to the Swiss watch cycle.