Whirlpool stock falls 1.88 percent as Q2 pressure persists

Whirlpool stock fell 1.88 percent to USD 32.93 on the NYSE on September 23, 2026, leaving the shares 4.47 percent above their 52-week low of USD 31.52. The company also announced a refrigerator collaboration with OLIPOP on September 23, 2026, adding a product launch to an equity story dominated by weak second-quarter operating figures.

Q2 sales fell 6.8 percent

Whirlpool's Q2 2026 net sales fell 6.8 percent year over year to USD 3.52 billion, while ongoing EPS swung from a profit of USD 1.34 in Q2 2025 to a loss of USD 0.21. Yahoo Finance reported that ongoing EBIT fell 69.1 percent to USD 62 million and that the ongoing EBIT margin declined to 1.8 percent from 5.3 percent a year earlier.

The comparison shows the pressure clearly: revenue contracted while profitability deteriorated even more sharply. Operating cash flow was negative USD 947 million in the first six months of 2026, compared with negative USD 702 million a year earlier, according to the same Q2 coverage from Yahoo Finance.

Guidance rises as costs weigh

Whirlpool's updated 2026 guidance calls for GAAP EPS of USD 2.25 to USD 2.75 and ongoing EPS of USD 2.50 to USD 3.00. The revised range reflects a higher interest expense outlook, while the operational outlook stayed steady, Yahoo Finance reported.

New refrigerator launch adds a counterpoint

The September 23 collaboration introduces Whirlpool's 36-inch True Counter Depth French Door Refrigerator with an in-door nugget ice maker. The company said the appliance can produce up to 15 pounds of ice in 24 hours, while the related promotion runs from September 15 through September 28, 2026, according to the Whirlpool investor release. The launch offers a concrete product catalyst, but the stock's 1.88 percent daily decline and its position near the yearly low keep the financial recovery question central.

Stock trades near yearly low

Whirlpool stock was trading at USD 32.93 on the NYSE on September 23, 2026, with a market capitalization of USD 2,134,624,683. The 52-week range was USD 31.52 to USD 94.82, placing the price 65.3 percent below the high and 4.47 percent above the low.