WPP stock gains as Morningstar lifts its rating and target

Published on 09/18/2026 at 22:22 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

WPP stock traded around 387.55 pence on September 18, 2026, after Morningstar upgraded the shares to Hold and raised its target price. The move comes with WPP stock still about 2.1 percent below the average analyst target.

Flatlay mit Aktienzertifikat, ISIN-Karte und Kreativ-Utensilien auf Holztisch — Flatlay mit Aktienzertifikat und ISIN-Karte visualisiert die Aktienanlage in WPP plc (ISIN JE00B8KF9B49) kreativ, Illustration mit AI erstellt.

WPP stock was quoted at around 387.55 pence in London on September 18, 2026, leaving the advertising group (ISIN JE00B8KF9B49) modestly higher year to date while still trading slightly below the average analyst target price of about 380.7 pence.

Morningstar upgrade supports WPP valuation

According to MarketScreener on September 18, 2026, Morningstar has upgraded WPP stock to a Hold rating and boosted its price target, with the shares trading at about 387.55 pence in real-time estimates on Cboe Europe.

As the same overview from MarketScreener reports, WPP shares had last closed at about 388.8 pence, with the stock up roughly 14.7 percent since the start of 2026 and showing a five-day performance of around 5.5 percent.

Stock trades near yearly highs but below target

The Marketscreener analyst snapshot cited above indicates an average target price of about 380.7 pence for WPP stock, implying that the last close of approximately 388.8 pence left the shares around 2.1 percent above that average target level on September 18, 2026.

In intraday trading data on September 18, 2026, the same Marketscreener view shows WPP at 387.55 pence with a daily move of about minus 0.32 percent, while another regional version of the overview records the stock at 391.60 pence with a gain of about 0.72 percent over the session and a year-to-date advance of around 15.5 percent, underscoring how the shares are hovering close to their recent highs.

Closing price and investor takeaway

For investors, the key short-term signal is that WPP stock, with a last closing level of roughly 388.8 pence on the London Stock Exchange as of September 18, 2026, remains moderately above the average analyst target of about 380.7 pence while still reflecting a mid-teens percentage gain since January 1, 2026.