Zalando stock slips as B2B growth and AI strategy advance

Zalando stock traded at 27.41 euros on Lang & Schwarz at 17:36 CET on Monday, November 9, 2026, 0.04 percent below the Xetra close of Monday at 27.42 euros. Compared with the 27.78-euro Lang & Schwarz quote in the company's latest report at 11:35 CET, the stock was down 1.33 percent.

The move followed a fresh investor focus on Zalando's business-to-business operations and its expansion into AI-supported commerce. The company's third-quarter update, published on November 3, showed stronger profitability while management maintained its full-year targets.

B2B Becomes A Larger Profit Driver

According to Zalando's official Q3 release, group gross merchandise volume rose 7.5 percent year over year to 4.5 billion euros in the third quarter. Revenue increased 5.1 percent to 3.2 billion euros, while adjusted EBIT advanced 10.6 percent to 107 million euros. The adjusted margin widened to 3.4 percent from 3.2 percent.

B2B revenue reached 354 million euros, up almost 28 percent from the prior-year quarter. Adjusted B2B EBIT more than doubled to 42 million euros, lifting the segment margin to 11.9 percent from 7.1 percent. The division combines logistics and software activities through ZEOS, Tradebyte and SCAYLE.

AI Extends The Platform Model

Zalando Extended adds products from other online shops to the platform, with Westwing as its first pilot partner. From 2027, Zalando expects its own AI agent to complete purchases inside the app. The initiative could broaden customer access for partner shops and create additional retail-media opportunities, although its financial contribution has not yet been quantified.

Management kept its 2026 outlook. Reported gross merchandise volume and revenue growth are expected in the lower half of the 12 percent to 17 percent range, while adjusted EBIT is forecast at 680 million to 720 million euros. The company plans to report full-year 2026 results on March 11, 2027.

The DAX market backdrop remains the relevant German equity context for Zalando.

Further developments are covered in more news and analyses on Zalando stock.