adidas AG: Bjørn Gulden, buy

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Title:
First name:	Bjørn
Last name(s):	Gulden

2. Reason for the notification

a) Position / status

Position:

Member of the managing body

b) Initial notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

adidas AG

b) LEI

549300JSX0Z4CW0V5023

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Share
ISIN:	DE000A1EWWW0

b) Nature of the transaction

Acquisition

c) Price(s) and volume(s)

Price(s)	Volume(s)
158.70 EUR	33,961.80 EUR
158.75 EUR	46,831.25 EUR
158.80 EUR	62,090.80 EUR
158.85 EUR	48,290.40 EUR
158.90 EUR	46,081.00 EUR
158.95 EUR	42,757.55 EUR
159.00 EUR	88,722.00 EUR
159.05 EUR	76,025.90 EUR
159.10 EUR	34,365.60 EUR
159.15 EUR	29,442.75 EUR

d) Aggregated information

Price	Aggregated volume
158.93 EUR	508,569.05 EUR

e) Date of the transaction

31/07/2026; UTC+2

f) Place of the transaction

Name:	XETRA
MIC:	XETR