Best Buy launches gaming platform as Evercore lifts target for Best Buy stock

Published on 10/25/2026 at 00:45 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Best Buy Gamers launched in beta on October 20, 2026 with IGN content. Best Buy stock targets moved from USD 90.00 to USD 95.00 at Evercore ISI.

Gaming strategy and key dates

Best Buy Gamers launched in beta with IGN content on October 20, 2026.
Fiscal second-quarter 2027 revenue reached USD 9.78 billion, up 3.60 percent year over year.
Evercore ISI raised its target from USD 90.00 to USD 95.00 on October 20, 2026.
Best Buy is scheduled to report fiscal third-quarter 2027 results on November 24, 2026.

Bauhaus-Poster mit geometrischen Formen und Text EINZELHANDEL in Primärfarben — Best Buy Co. Inc. als Bauhaus-Poster mit Text EINZELHANDEL, geometrisch, ISIN US0865161014, Illustration mit AI erstellt.

Best Buy Gamers launched in beta on October 20, 2026, while Evercore ISI raised its target for Best Buy from USD 90.00 to USD 95.00. The new gaming platform adds personalized content, member benefits and store events as the retailer prepares for the holiday season.

Gaming becomes a broader retail channel

According to Best Buy on October 20, 2026, Best Buy Gamers brings gaming news, reviews, technology products, offers and sweepstakes into one online destination. The company partnered with IGN for gaming articles, videos and launch coverage.

The platform is available through BestBuy.com and the Best Buy app. A dedicated in-store gaming experience is planned for Torrance, California, in November, adding a physical component to the digital launch.

What supports the higher target?

Best Buy's latest reported quarter provides the operating backdrop. In fiscal second-quarter 2027, revenue rose 3.60 percent year over year to USD 9.78 billion, while adjusted earnings per share increased 15.00 percent to USD 1.47, according to Yahoo Finance on October 8, 2026. Comparable sales rose 4.10 percent in the same period, and management lifted its full-year adjusted earnings-per-share guidance to USD 6.70-6.90 from USD 6.30-6.60.

MarketScreener reported on October 20, 2026, that Evercore ISI maintained its In-Line view and raised the target from USD 90.00 to USD 95.00. The same source lists a prior September 29, 2026 increase from USD 85.00 to USD 90.00.

Three dates frame the story

On August 27, 2026, Best Buy reported fiscal second-quarter revenue of USD 9.78 billion, according to MarketBeat. On September 29, 2026, Evercore ISI lifted its target from USD 85.00 to USD 90.00. On October 20, 2026, Best Buy launched Best Buy Gamers and Evercore ISI raised its target to USD 95.00.

Dates investors can mark

The next gaming milestone is the November 5, 2026 launch of The Legend of Zelda: Ocarina of Time, which Best Buy connected with planned store events in its October 20 release. The next reported results are scheduled for November 24, 2026, when Best Buy is set to publish fiscal third-quarter 2027 figures, as listed by MarketScreener.

Execution matters beyond the launch

The new platform gives Best Buy another way to connect product discovery, content and store experiences. Its financial test will be whether gaming engagement adds to the 4.10 percent comparable-sales growth already reported for fiscal second-quarter 2027.

The further course of trading is shown by the continuously updated real-time quote of Best Buy stock.