East Buy opens four stores in six months: what it means for East Buy stock

Published on 10/20/2026 at 20:55 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

East Buy targets 1,000 stores. East Buy stock costs EUR 3.26 on October 20, 2026, with HKD 28.82 on HKEX.

Retail expansion and valuation

East Buy opened four stores within six months on October 20, 2026.
The company targets 1,000 stores in three years.
Fiscal 2026 revenue reached CNY 5.70 billion, up 29.80 percent year over year.
East Buy stock costs EUR 3.26 at Lang & Schwarz on October 20, 2026 at 8:49 p.m. CEST.

East Buy, KYG5313A1013, Illustration mit AI erstellt.

East Buy (ISIN KYG5313A1013) opened four offline stores within six months and is pursuing a 1,000-store target over three years, according to Biggo on October 20, 2026. At Lang & Schwarz, the stock was EUR 3.26 on October 20, 2026 at 8:49 p.m. CEST.

What does 1,000 stores mean?

The expansion moves East Buy beyond livestreaming into physical retail. The company had opened locations in Beijing, Xi'an, Zhengzhou and Chongli, while Hefei was in trial operation from October 17 and Shijiazhuang was scheduled to begin operations on October 24, according to Biggo. The rollout therefore combines operating reach with a still-developing store model.

Stock stays below its yearly high

East Buy traded at HKD 28.82 on HKEX on October 20, 2026 at 4:08 p.m. HKT, up 0.42 percent from HKD 28.70. The 52-week range was HKD 17.59 to HKD 33.00 as of October 15, 2026, leaving the stock 12.67 percent below its high. The HKEX quotation provides the local-market context for the euro price.

Revenue rose 29.80 percent

For fiscal year 2026 ended May 31, 2026, revenue reached CNY 5.70 billion, compared with CNY 4.39 billion in fiscal year 2025. Net income attributable to ordinary shareholders reached CNY 543.55 million, versus CNY 5.74 million a year earlier, according to Yahoo Finance. The figures give the store strategy a larger operating base, while the new locations still need to demonstrate repeatable economics.

Valuation remains a central counterweight. Finance data put East Buy's market capitalization at HKD 30.4 billion and its price-to-earnings ratio at 49.05 on October 20, 2026. Investing.com listed seven Buy ratings, one Sell rating and no Hold ratings, with an average 12-month target of HKD 28.86 in its October 15, 2026 overview.

Retail execution is the next test

East Buy's financial growth and store count now point in the same strategic direction, but they measure different things. Revenue shows scale through fiscal year 2026; the store program will show whether that scale can be reproduced outside the livestreaming format. For investors, the key distinction is between opening locations and proving a durable retail model.

The further course of trading is shown by the continuously updated real-time quote of East Buy stock.