Jollibee stock maps 1,500 Philippine expansion areas
Published on 11/01/2026 at 00:48 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWSJollibee Maps Its Next Growth Phase
- Jollibee identified more than 1,500 potential store locations in the Philippines for 2027 to 2030.
- About 71 percent of the potential locations are outside Metro Manila, supporting a provincial expansion strategy.
- The group plans to combine new stores with delivery, drive-thru, digital ordering and flexible formats.
Jollibee Foods Corporation is preparing a wider Philippine expansion after identifying more than 1,500 potential store locations for 2027 to 2030, The Manila Times reported on Thursday, October 29. About 71 percent of the potential areas are outside Metro Manila, placing provincial markets at the center of the company's next growth phase.
The locations do not represent guaranteed openings. Jollibee said new stores will depend on site availability, commercial viability and expected returns. The company plans to improve access through new outlets, delivery, drive-thru facilities, digital ordering and flexible store formats.
Provincial Markets Drive Expansion
Jollibee's Philippine business had more than 3,500 stores in the first half of 2026. Systemwide sales in the Philippine business grew 10 percent year over year in both 2024 and 2025, while same-store sales increased 8 percent in 2024 and 5 percent in 2025, according to The Manila Times.
Jollibee, Mang Inasal and Chowking account for nearly 90 percent of Philippine systemwide sales, with the Jollibee brand contributing about 62 percent. Mang Inasal had eight operating drive-thru locations by the first half of 2026, and those outlets generated average daily sales about 40 percent higher than its other stores, the report said.
Jollibee stock traded at 141.90 Philippine pesos on the Philippine Stock Exchange on Thursday, October 29, after slipping 1.46 percent. The shares declined while the Philippine Stock Exchange index gained 0.93 percent, according to The Manila Times.
Restaurant Group With Global Reach
Jollibee Foods Corporation is a Philippines-based restaurant group operating 20 brands across fast food, casual dining and other food-service formats. Its portfolio includes Jollibee, Mang Inasal and Chowking, while the group operates more than 10,700 stores and cafes across 33 countries. The Philippine business remains the base for the domestic expansion described in the report.
Jollibee Foods Corporation
- Company: Jollibee Foods Corporation
- ISIN: PHY4466S1007
- Ticker: JFC
- Primary market: Philippine Stock Exchange
- Business: Restaurant group with 20 brands and more than 10,700 stores and cafes across 33 countries
The company plans to balance network expansion with return discipline as it evaluates each prospective location. Investors will also watch how quickly the identified areas translate into openings and whether new formats can sustain sales outside the capital region.
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