KakaoPay stock: Insurance unit surpasses 10 million users

Kakao Pay Insurance said on October 28, 2026, that it had surpassed 10 million cumulative users four years after launch. The milestone was reported by Seoul Economic Daily.

Repeat purchases support expansion

The insurer, a Kakao Pay unit, said its user base had increased from 6 million a year earlier. Repeat business was a notable part of the development: 52 percent of users had purchased insurance at least twice, while the repurchase rate for overseas travel insurance reached 70 percent.

Kakao Pay Insurance has expanded beyond travel and mobile phone coverage into driver insurance, policies for infants and school-age children, health insurance and pet insurance. The pet product, launched in March, exceeded 10,000 cumulative contracts within four months, according to the report.

Revenue growth remains the key signal

Total insurance revenue rose 83 percent year over year in the first half of 2026, while revenue from monthly-premium policies increased 147 percent. The figures point to continued scaling in insurance products, although the report did not provide a group-level earnings outlook or guidance for Kakao Pay.

For investors, the development adds evidence that Kakao Pay is broadening its business beyond payment services. The durability of repeat purchases, the economics of claims handling and the insurer's path toward sustained profitability remain important considerations when assessing whether user growth can translate into lasting earnings.