Nation Media Group stock: CEO urges AI monetization

Nation Media Group CEO Geoffrey Odundo urged African media companies to turn artificial intelligence and digital platforms into sustainable revenue at the Nation Digital Summit in Nairobi on Tuesday, October 28. Nation Africa reported that Odundo challenged executives, creators and policymakers to build business models that capture more of the economic value generated by digital consumption.

AI monetization moves into focus

Odundo said African businesses should move beyond consuming global platforms and develop solutions that reach wider audiences and generate local returns. He pointed to the gap between strong digital engagement in Kenya and the limited share of global advertising revenue retained by local creators.

For investors, the comments highlight the commercial pressure facing media groups as audiences shift toward digital channels. Sustainable growth will depend on monetization, product development and the ability to convert audience reach into recurring revenue.

Growth must come with safeguards

Odundo also warned that AI adoption brings risks including misinformation, disinformation, deepfakes, algorithmic bias and content manipulation. He said media organisations and other businesses need to prepare employees for changing roles while establishing governance frameworks that protect public trust.

Nation Media Group said the summit was part of its effort to connect public and private sector leaders, encourage partnerships and support Africa's digital economy. The message places technology investment alongside editorial responsibility and commercial execution.

Nation Media Group's operating model

Nation Media Group's investor relations page describes the company as an independent media house operating across print, broadcast and digital media. Its operations serve audiences in Kenya, Uganda, Tanzania and Rwanda, with the portfolio spanning multiple media formats and regional markets. The group's stated position as the largest independent media house in East and Central Africa gives its digital monetization strategy a regional focus.