Pinterest stock gains 1.44 percent as AI Beauty Guides launch

Published on 10/08/2026 at 07:28 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Pinterest stock gained 1.44 percent to USD 20.32 on October 7, 2026, as the platform introduced AI Beauty Guides. Q2 revenue rose 18 percent to USD 1.18 billion.

PINS, US72352L1061, Illustration mit AI erstellt.

Pinterest stock (ISIN US72352L1061) closed at USD 20.32 on October 7, 2026, up 1.44 percent on the NYSE. The platform introduced Beauty Guides on October 7, turning saved hair and nail inspiration into salon planning tools, according to Dataconomy.

AI tools move toward commerce

Beauty Guides use Pinterest's visual intelligence and generative AI to translate images into stylist terminology, then provide appointment timing, price ranges and maintenance details. The initial categories include hairstyles, hair color, nail shape and nail finish, giving Pinterest another path from visual discovery to real-world services.

The feature adds a commercial layer to the platform's image-based search. Its direct financial contribution has not been quantified, so the near-term investment case still rests on advertising execution and user monetization rather than Beauty Guides revenue.

Revenue grows while profit slips

In the quarter ended June 30, 2026, Pinterest generated USD 1.18 billion in revenue, an 18 percent year-over-year increase, while global monthly active users rose 11 percent to 640 million, according to Business Wire. GAAP net loss was USD 47 million, while adjusted EBITDA reached USD 311 million and operating cash flow was USD 293 million in the same period.

The combination points to a clear split in the latest report. Revenue and audience expanded at double-digit rates, but the company still posted a GAAP loss, making advertising efficiency and cost discipline important markers before the next report.

Analysts see room above USD 20

MarketBeat reported on October 7, 2026, that 37 analysts held a consensus rating of Hold, with 18 Buy ratings and 19 Hold ratings. The average 12-month price target was USD 27.90, which places the target 37.3 percent above the October 7 price of USD 20.32.

MarketWatch lists an Overweight consensus from 41 ratings and an average target of USD 28.98, with a high target of USD 42.00 and a low target of USD 23.00, while its calendar names November 4, 2026, for third-quarter results, according to MarketWatch. The differing analyst counts and ratings make the USD 27.90 consensus a useful reference, not a uniform Wall Street view.

Pinterest stock stays below its yearly high

Pinterest stock closed at USD 20.32 on October 7, 2026, against a 52-week range of USD 13.84 to USD 35.42. Market capitalization stood at USD 11.4 billion and volume reached 14.34 million shares on the same date.