RBC maintains USD 115.00 target for Bread Financial stock
Published on 10/15/2026 at 19:56 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWSAnalyst target and reporting date
- RBC maintained a USD 115.00 target for Bread Financial on October 9, 2026.
- Third-quarter results are scheduled before market open on October 22, 2026.
- Bread Financial stock costs EUR 90.25 at 7:46 p.m. CEST on October 15, 2026, plus 2.47 percent on the NYSE.
- Bread Financial had a USD 3.9 billion market capitalization and a 7.91 P/E ratio on October 15, 2026.
RBC maintained a USD 115.00 price target for Bread Financial on October 9, 2026, leaving the target 13.41 percent above the USD 101.40 home-market price. The stock was trading at EUR 90.25 at Lang & Schwarz on October 15, 2026 at 7:46 p.m. CEST.
Target remains above the home-market price
According to Markets Insider, RBC analyst Jon Arfstrom kept a Hold rating and a USD 115.00 target in a report released on October 9, 2026. The target is 13.41 percent above the USD 101.40 NYSE price supplied for the same trading date, a spread that places the analyst view above the current home-market quote.
The broader rating picture is also measured rather than one-sided. MarketBeat reported that eight analysts rated Bread Financial Buy, seven rated it Hold and one rated it Sell, with a consensus target of USD 112.29.
Results date sets the next test
MarketBeat said Bread Financial is expected to release third-quarter 2026 results before the market opens on October 22, 2026. The same report cited estimates of USD 3.34 in earnings per share and USD 1.01 billion in revenue for that quarter.
The latest reported quarter was the second quarter of 2026. Bread Financial reported USD 3.55 in earnings per share and USD 993.00 million in revenue, with revenue up 6.90 percent year over year, according to MarketBeat. The comparison gives the October 22 report a clear numerical hurdle.
Comparison with peers
BFH: plus 2.47 percent, P/E 7.91, market capitalization USD 3.9 billion
Ally Financial (NYSE, USD): plus 3.13 percent, P/E 8.94, market capitalization USD 11.5 billion
Synchrony Financial (NYSE, USD): plus 3.40 percent, P/E 7.59, market capitalization USD 24.1 billion
Price and valuation
Bread Financial stock was trading at EUR 90.25 at Lang & Schwarz on October 15, 2026 at 7:46 p.m. CEST. On the NYSE, the stock stood at USD 101.40 at 7:54 p.m. CEST, up 2.47 percent from the USD 98.96 prior close. The company had a USD 3.9 billion market capitalization and a 7.91 P/E ratio on October 15, 2026.
The next scheduled catalyst is the third-quarter 2026 report before market open on October 22, 2026. The expected USD 1.01 billion revenue figure and USD 3.34 earnings-per-share estimate give investors two concrete benchmarks for the release.
What the quote leaves investors watching
The combination of a USD 115.00 RBC target, a USD 112.29 consensus target and the October 22 reporting date puts the coming results ahead of the longer-term valuation debate. Bread Financial's second-quarter revenue of USD 993.00 million provides the latest company-specific comparison point.
The real-time quote of Bread Financial stock is available through the continuously updated real-time quote of Bread Financial stock.
Bread Financial stock facts
- Company: Bread Financial Holdings, Inc.
- ISIN: US0185811082
- Ticker: BFH
- Primary exchange: NYSE
- Price Lang & Schwarz (as of October 15, 2026, 7:46 p.m. CEST): EUR 90.25
- Change on NYSE: plus 2.47 percent as of October 15, 2026
- Market capitalization: USD 3.9 billion (as of October 15, 2026)
- Sector / Industry: Financial Services / Financial - Credit Services
- Analyst target: USD 115.00 from RBC, October 9, 2026
- Next earnings date: October 22, 2026
Market context: Market report S&P 500.
