Beyond Sausage by Beyond Meat - plant-based links extend the lineup

Beyond Sausage sizzles in the pan with a familiar snap, the plant-based casing browning next to onions and peppers on a backyard grill. The smell is smoky and paprika-rich, and product manager Keri Haring says the goal was simple: make sausage night feel normal again.

From Beyond Burger to sausage links

Beyond Meat built its name on the Beyond Burger, but Beyond Sausage pushes the brand deeper into everyday protein habits, especially in Europe and North America. The sausage line includes Brat Original and Hot Italian flavors, both designed for grilling, pan frying and oven cooking.

According to Beyond Meat’s product overview, each Beyond Sausage link delivers around 16 grams of plant-based protein, mainly from peas and rice, with no soy or gluten in the North American and many European recipes. Beyond Sausage product page

Nutritional profile and ingredients

CEO Ethan Brown repeatedly highlights that Beyond Sausage aims to land near pork sausage on taste and texture while trimming saturated fat and offering more protein per link. The product uses expeller-pressed canola and coconut oil to mimic the fat marbling that gives pork sausage its bite.

On pack in the US, Beyond Sausage Brat Original lists 16 g protein, 12 g fat and 260 calories per link, with cholesterol at 0 mg, compared with typical pork sausage at roughly 17–20 g fat and 35–45 mg cholesterol. Brat Original nutrition

Formats for retail and foodservice

Beyond Sausage is sold in retail packs of four links in many markets, typically in the chilled meat section next to conventional sausages. In the US, packs often retail around 7–8 USD, with price differences depending on chain, promotion and geography.

For foodservice customers, Beyond Meat offers bulk sausage formats and crumbled sausage analogues for pizza, pasta and breakfast dishes. Chains such as Starbucks and Dunkin have used related sausage-style products in sandwiches and wraps, even when the menus don’t explicitly say “Beyond Sausage”. Reuters breakfast partnerships

Manufacturing and sustainability claims

Beyond Meat produces Beyond Sausage at facilities in the US and Europe, and stresses a lower environmental footprint than pork. Life-cycle assessments commissioned by the company suggest significantly less greenhouse-gas emissions and land use per kilogram of product than conventional animal-based sausage.

Ethan Brown has argued in interviews that sausages are a natural second step after burgers because of their high global consumption and versatility. In a Q&A, he mentioned that getting the “juicy snap” right on Beyond Sausage was one of the most technically demanding texture challenges. Bloomberg CEO interview

Regulation, labeling and markets

Beyond Sausage is sold under different labeling regimes: in the US as plant-based sausage, in the EU markets with vegan or plant-based descriptors depending on local law. The product remains free from genetically modified ingredients according to Beyond Meat’s standard declarations.

In Germany and other EU states, Beyond Sausage has appeared in supermarket chains such as Rewe and Edeka in limited windows, but availability fluctuates with Beyond Meat’s distribution decisions and category resets. Some markets currently focus more heavily on Beyond Burger and minced formats, which affects shelf presence. Handelsblatt German retail

Competition on the sausage shelf

The plant-based sausage segment has become crowded. Competitors such as Impossible Foods, Nestlé’s Garden Gourmet and regional brands offer vegan bratwurst and hot dog alternatives, fighting for the same few centimeters of refrigerated shelf.

Beyond Sausage seeks to stand out through its fat distribution and casing feel, with many early adopters noting that the link “bursts” more like pork than some competitors. Sensory panels that Beyond Meat referenced in launch communications pointed to texture parity as a major driver of repeat purchases. FoodNavigator sensory tests

Investors watch the product mix

For Beyond Meat, Beyond Sausage sits in a portfolio where burgers, mince and chicken-style products currently draw more attention. Still, sausage remains an important lever for foodservice innovation and retail differentiation, even if volumes are smaller than Beyond Burger.

Analysts who follow Beyond Meat stock often parse quarterly filings for mix shifts between burgers, sausage, meatballs and other items. A strong showing in sausage can support gross margins if the company manages input costs and promotions tightly.