BYD’s Premium SUV Hits 10,000 Deliveries in a Month, but the Stock Still Can’t Shake Its Home-Market Hangover
Published on 07/23/2026 at 12:51 | Redaktion boerse-global.de
BYD’s new flagship SUV, the Da Tang EV, has cleared 10,000 deliveries barely a month after its market debut on June 17 — a milestone that underscores the Chinese automaker’s ambitions in the premium segment. Yet even as the company celebrates a production record and a fresh wave of European registrations, its shares remain stuck well below last year’s peak, caught between roaring export growth and a brutal price war at home.
The Da Tang, priced at roughly $42,000, is BYD’s first model to feature the second-generation Blade Battery and a 1,000-volt architecture that allows ultra-fast charging — from 10% to 97% in just nine minutes. BYD claims the full-size SUV offers the longest range of any vehicle in its class globally, at up to 950 kilometers. More than 150,000 pre-orders had already piled up before deliveries began, signaling strong demand for a vehicle designed to boost margins in an increasingly competitive market.
The production milestone comes as BYD accelerates its global push. In the first half of 2026, the company sold roughly 789,400 vehicles outside China, a 70% jump year-on-year, and is targeting 1.5 million international sales for the full year. By 2030, management wants half of all deliveries to come from overseas.
That export drive is already reshaping the company’s geographic footprint. In Germany, BYD’s second-largest European market, new registrations hit 26,264 units in the first half — a 318% surge over the same period last year and already more than the 23,306 vehicles it sold in all of 2025. June alone set a monthly record with 6,265 registrations, and the German subsidiary is aiming for 50,000 sales by year-end, having already reached 52.5% of that target by mid-year.
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Across Europe, the trend is unmistakable. New car registrations in the European Union rose 5.7% in the first half, but battery-electric vehicles jumped 40.5% to 1.22 million units. Chinese automakers BYD, Chery and Leapmotor posted year-on-year sales gains of between three and six times in June alone, according to data from the European Automobile Manufacturers’ Association (ACEA). Electrified powertrains — battery-electric, plug-in hybrid and conventional hybrid — now account for nearly 70% of all new registrations, while petrol and diesel sales fell 12.2% and 16.9%, respectively.
Yet the export boom is also a story of necessity. In China, BYD’s domestic sales slumped 39.57% in the first half to 1.016 million units, as an aggressive price war in the country’s electric-vehicle market squeezed volumes and margins. June home-market deliveries of 228,123 vehicles were down 22.02% year-on-year, though a modest 2.39% month-on-month gain offered a hint of stabilization.
The divergence between international momentum and domestic headwinds is stark. In June, overseas deliveries accounted for 43.46% of BYD’s total sales of 175,349 vehicles — a record share. For the half-year, exports made up 43.81% of the mix, up from a much smaller proportion a year ago.
To support that expansion, BYD launched a major hiring drive on Wednesday at its Shenshan industrial complex, advertising more than 9,000 open positions across vehicle and component plants. The company is prioritizing its factory in Hungary, while its project in Turkey remains on hold.
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On the stock market, the response has been muted. BYD’s shares traded at €9.89 on Thursday, up modestly on the Da Tang news but still 32.27% below the 52-week high of €14.61 reached in July 2025. Over the past 30 days, the stock has gained 16.55% from a year-low of €8.03 in late June, and the relative strength index of 57.1 points to neutral-to-slightly-positive sentiment. Still, the year-to-date loss stands at roughly 8%.
The disconnect is hard to ignore: record European registrations, a hot-selling premium SUV, and a breakneck export ramp-up on one side; a stock that remains deep in the red over the past twelve months on the other. The domestic price war continues to weigh on margins, and for all the progress abroad, that is the factor keeping investors cautious. The coming quarters will show whether the Da Tang and the broader international push can finally shift the narrative — or whether the home-market drag proves too heavy to overcome.
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