BYD Stock Technically Oversold as Great Tang Pre-Orders Surge and Hungary Factory Countdown Begins
Published on 06/21/2026 at 17:23 | Redaktion boerse-global.de
BYD’s shares are clinging to their 52-week floor even as the company posts a record 150,000 pre-orders for its Great Tang SUV. The stock closed Friday at €8.90, just 0.85% above the year’s low set on June 18, after sliding 35% over the past twelve months and nearly 19% since January. The relative strength index has tumbled to 25.6, deep in oversold territory, suggesting the selling pressure may be exhausting itself — but the market remains singularly unimpressed by the automaker’s technological leaps.
The Great Tang is BYD’s most advanced model yet: a 1,000-volt architecture paired with a second-generation 130-kWh Blade battery that can charge from 10% to 97% in roughly nine minutes using Flash Charging 2.0. On a megawatt charger, it adds 400 kilometers of range in five minutes. Top-spec versions deliver 950 kilometers on China’s CLTC cycle. Pricing starts at around €33,500 and tops out near €40,000. To support such speeds, BYD aims to have 20,000 ultra-fast charging stations operational by the end of 2026, up from 6,682 units currently deployed across 321 Chinese cities.
Yet none of that has lifted the equity. The stock now trades about 16% below its 50-day moving average and almost 19% under the 200-day average of €10.92. At €14.80, the 52-week high looks a distant 40% away — a stark measure of how badly investor confidence has eroded since mid-2025. The pressure comes partly from home: China’s new-energy vehicle penetration hit a record 62.9% in May, meaning the market is brutally competitive even for a domestic champion like BYD.
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Management is betting on Europe to break the cycle. Executive Vice President Stella Li confirmed in Rome that the Great Tang will debut on the continent by late 2026 or early 2027, targeting established luxury marques head-on. Meanwhile, BYD’s factory in Hungary is on track to start production in the fourth quarter of 2026 — a direct move to sidestep the EU’s punitive tariffs on Chinese-built electric vehicles. A second factory in Turkey has been shelved for now, with resources concentrated on the Hungarian site. In a parallel push, the automaker has brought its DM-5.0 hybrid technology to Europe via the Dolphin G DM-i, using a 1.5-liter engine as a generator for the Blade battery — a system aimed at more price-sensitive customers.
Outside Europe, BYD is pressing hard. In Brazil, battery production has started at the Camaçari facility, part of a roughly $1 billion investment. Local content is expected to reach 50% by early 2027. In Asia, the company will unveil the Sealion 6 DM-i, a mid-size plug-in hybrid SUV, at the Busan Mobility Show from June 26 to July 5 — a strategic move into the Korean market.
Two events this week will test whether the technical oversold signal can translate into a real recovery. BYD is attending the Power2Drive Europe Conference in Munich on June 22–23, where it is likely to address charging infrastructure and e-mobility policy. And its “Drive into Summer” promotion in the UK, covering models such as the Seal and Sealion 5, ends this weekend. How record pre-orders and these sales campaigns convert into hard delivery numbers for the second and third quarters will determine whether the stock can finally claw its way off the floor.
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