Etsy Truist reiterates Buy rating, shares trade near 52-week high

By Christina Vogel, Background & Management desk. Reviewed prior to publication on 2026-06-23, 16:48.

Etsy Inc. (US29786A1060) is back on analysts' radar on the NASDAQ. Truist Securities on Tuesday reiterated its Buy rating and 85 dollar price target, pointing to stronger marketplace momentum through mid-June according to an Investing.com summary of the Truist note.

What Truist highlights on Etsy

Truist’s analysts see Etsy’s core marketplace, excluding Depop, tracking ahead of expectations in the second quarter based on card data through June 16, with quarter-to-date sales improving and gross merchandise sales (GMS) expected to grow in the mid-single-digit range year over year. The brokerage notes signs of recovery in active buyers and GMS on the core Etsy marketplace, describing the current quarter as on track to deliver the second-highest GMS growth rate since the Covid period.

Operationally, Truist attributes the recent improvement to enhancements in Etsy’s search functionality, broader use of AI-powered discovery and recommendation tools, more efficient marketing spend, and higher engagement in the Etsy app, all of which support the Buy recommendation in the NASDAQ-listed name.

Analyst consensus stays constructive

The Truist stance follows a run of supportive research updates this year. After Etsy’s first-quarter 2026 results, Guggenheim raised its price target to 85 dollars and maintained a Buy rating, while JPMorgan lifted its target to 75 dollars, citing the first significant growth in Etsy Marketplace GMS since the third quarter of 2023 according to the same Investing.com analyst wrap.

Argus has also moved to a more positive stance, upgrading Etsy from Hold to Buy and pointing to the company’s AI initiatives and improving metrics in active buyers, which support the broader constructive view on the stock within the U.S. e-commerce and marketplace peer group that includes names such as Amazon and eBay.

How Etsy makes its money

Etsy runs a global online marketplace focused on unique and handmade goods, generating revenue primarily from transaction fees on gross merchandise sales, seller services such as advertising and payment processing, and subscription-style tools that help merchants run and grow their online shops.

Where the Etsy shares trade today

The Etsy shares (US29786A1060) trade on the NASDAQ at around 73.80 dollars on 2026-06-23, 10:43 Eastern Time, close to a 52-week high of 76.52 dollars based on recent quote and chart data.

Disclaimer: This article is for informational purposes only and does not constitute investment advice or a recommendation to buy or sell any financial instrument.