Harley-Davidson Stock - Analyst consensus and valuation snapshot

Edited by ad hoc news Analyst & Consensus Desk. Verified prior to publication on 06/17/2026, 16:05 UTC. Details in the imprint.

Harley-Davidson (US4128221086) stock sits in a tightly watched segment of the US consumer cyclicals universe. The motorcycle maker draws mixed analyst views, with a modest downside implied by some published price targets according to recent market data.

What recent data show

Recent quote pages indicate Harley-Davidson shares changing hands in the mid-$20s range, with some platforms showing a last trade around $25.60 during regular US trading hours. This places the company’s equity value in the mid-single-digit billion dollar range.

According to analyst aggregation data, the consensus 12-month price target stands around $24 per share, implying a modest downside of roughly 5% from that reference price level. The rating mix spans Buy, Hold and Sell recommendations, reflecting a balanced but cautious stance among covering brokers.

Analyst and consensus angle

MarketBeat data list a consensus target of about $24.22 for Harley-Davidson, based on multiple analyst models that incorporate earnings forecasts and macro assumptions. Against a spot price near $25.64 in their snapshot, that translates into an implied downside of around 5.5%.

The same compilation notes ongoing analyst coverage from large US and international brokerages, with average earnings-per-share estimates pointing to modest profit growth over the next few years. Valuation metrics on those pages place the stock on a mid-single-digit forward earnings multiple compared with broader market indices.

How the company makes money

Harley-Davidson generates most of its revenue by designing, manufacturing and selling heavyweight motorcycles under the Harley-Davidson brand, alongside related parts, accessories and branded apparel. A dedicated financial services arm supports dealers and customers with wholesale and retail financing.

Where the stock trades today

Harley-Davidson shares (US4128221086) trade on the New York Stock Exchange under the ticker HOG, with the last available reference quote around $25.60 in US trading on 06/17/2026 in US dollars.

This article was AI-assisted and editorially reviewed. Price and company data without warranty; prices and dates may change at short notice. No investment advice, no buy or sell recommendation. Trading securities involves risk up to total loss of capital.