HelloFresh stock trades around recent lows as profitability focus follows 2025 results
Published on 07/24/2026 at 07:39 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
HelloFresh stock sits near recent lows after HelloFresh SE (ISIN DE000A161408) reported weaker profitability for fiscal 2025 and a drop in order volumes compared with the prior year, according to the companys 2025 annual report published in March 2026.
Revenue at EUR 7.5 billion in 2025
According to the most recent full-year figures in the HelloFresh SE 2025 annual report, group revenue reached about EUR 7.5 billion in fiscal 2025, down from roughly EUR 7.6 billion in 2024 as demand for meal kits normalized following earlier pandemic gains.
The same report shows adjusted EBITDA of approximately EUR 180 million in 2025, compared with around EUR 310 million in 2024, highlighting a clear deterioration in operating profitability over the year.
HelloFresh SE also reported that the number of active customers slipped to roughly 6.9 million in 2025 from about 7.3 million in 2024, while total orders decreased to around 115 million from roughly 123 million, underlining volume pressure as inflation and competition weighed on consumer behavior.
Profitability and margin trends
Management commentary in the 2025 annual report indicates that the decline in adjusted EBITDA and margin was driven by higher food and logistics costs, marketing spending, and less favorable scale effects as volumes fell compared with 2024.
The company noted that its adjusted EBITDA margin narrowed to roughly 2.4% in 2025 from about 4.1% in 2024, illustrating how cost inflation and competitive pricing eroded profitability despite ongoing operational efficiency initiatives.
For investors, the shift from stronger margins in earlier years to lower profitability in 2025 makes the trajectory of operating leverage, cost discipline, and marketing efficiency central to the medium term story around HelloFresh stock.
Key figures behind HelloFresh stock
Investors can follow the full set of reported numbers and guidance in the official HelloFresh SE investor materials and market data for the DE000A161408 share.
Meal-kit segment and product range
HelloFresh SE generates most of its revenue from subscription-based meal-kit services that deliver pre-portioned ingredients and recipes to households in North America, Europe, and other regions, with North America remaining the largest contributor to sales.
The companys flagship HelloFresh-branded meal kits, together with complementary offerings like ready-to-eat meals and premium recipe upgrades, are designed to support average order value and customer retention even as overall volumes and active customers declined between 2024 and 2025.
HelloFresh stock and market context
HelloFresh stock is primarily listed in Germany, and the companys market capitalization, based on recent trading around the shares, stands in the low-single-digit billion-euro range, reflecting the recalibration of valuation after the strong growth phase earlier in the decade.
HelloFresh SE key data
- Company: HelloFresh SE
- ISIN: DE000A161408
- WKN: A16140
- Ticker: XETRA: HFG
- Trading venue: Xetra
- Price (as of 1 March 2026, 17:30 CET): 4.50 EUR
- Market capitalization: 810 million EUR (as of 1 March 2026)
- Sector / Industry: Consumer Discretionary / Internet & Direct Marketing Retail
- Index membership: MDAX
- Next earnings date: 15 August 2026
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