How Ridiculous and the business behind the stunt channel
Published on 06/26/2026 at 04:54 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
How Ridiculous has built one of YouTube's most recognizable stunt and trick-shot channels out of Bunbury, Western Australia. Over more than a decade the trio has turned dropping objects from towering heights and precision basketball shots into a durable creator business with global reach.
How Ridiculous on YouTube revenue
The core of How Ridiculous's business sits on YouTube, where long-form stunt videos attract millions of views and feed into advertising, membership and brand integration income. Pre-roll and mid-roll ads on the main channel provide a base layer of revenue that scales with watch time and audience retention.
On top of pure ad income, the channel leans on YouTube's creator tools such as channel memberships and Super Thanks for direct fan support. These recurring micro-payments deepen the relationship with fans who want to back large-scale experiments, while giving the team a more predictable monthly cash flow beyond fluctuating CPMs.
Merch, sponsors and product placements
Beyond platform tools, How Ridiculous monetizes its brand with merchandise built around the logo and signature catchphrases, from T-shirts and hoodies to caps and other accessories. Limited drops tied to specific videos or challenges help create urgency and link physical products directly to memorable stunts.
Sponsored episodes and product placements add another layer, often integrating outdoor, sports or tool brands that fit the channel's engineering-heavy experiments. In these collaborations, the creators weave the sponsor's product naturally into the format instead of breaking the narrative with isolated ad segments, keeping audience engagement high.
All news and background on How Ridiculous
For further coverage of How Ridiculous, from format innovations to business milestones, the AD HOC NEWS archive collects reports on the Australian stunt trio's activity across platforms.
The format core and audience appeal
How Ridiculous's format mix centers on high-impact visuals and clear, simple premises. Videos often involve dropping everyday or custom-built objects from significant heights to test durability, measure destruction patterns or chase record-breaking shots with slow-motion captures as a staple visual device.
Alongside pure destruction content, the creators routinely design challenge structures, such as last-person-to-hit-the-shot wins or target-based scoring. These formats add game mechanics and narrative tension, which in turn support replay value and drive longer average watch times across the channel's catalog.
Current position in the creator landscape
By all accounts How Ridiculous sits in the established tier of global experiment channels, with a footprint that reaches beyond YouTube through short clips and highlights shared on other platforms. Currently the trio operates without a publicly announced specific event or release date within the next month, focusing on regular upload cadence.
Key facts on How Ridiculous
- Creator: How Ridiculous
- Niche / Genre: Stunts / trick shots / experiments
- Origin / Language: Bunbury, Australia / English
- Main platform: YouTube: large-scale stunt and experiment videos as the primary content focus
- Active since: around 2010 as a YouTube creator team
- Core formats: Insane drop tests, World-record basketball shots, Engineering experiments, Target challenges
- Current top video/format: A high-altitude object-drop video format with multi-million view counts built over several years
- Platform awards: YouTube creator-play-button awards in line with a multi-million subscriber base
- Next date: currently without an announced event date
Frequently asked questions about How Ridiculous
What kind of content does How Ridiculous focus on?
How Ridiculous creates stunt-driven experiment videos, primarily dropping or launching objects from height, alongside precision basketball trick shots and challenge-based formats, aiming for visually striking, slow-motion-heavy storytelling.
How long has How Ridiculous been active on YouTube?
The trio has been active for well over a decade, building its presence from early trick-shot uploads into a mature experiment channel with a consistent global audience.
Does How Ridiculous work with sponsors and merchandise?
Yes, the channel supplements YouTube-based revenue streams with branded merchandise and integrated sponsor segments, typically aligned with outdoor, sports or engineering-related products that fit the format concept.
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