Pandora expands lab-grown diamond push, shares hold above Copenhagen index

By Thomas Klein, Operations & Strategy desk. Reviewed prior to publication on 2026-06-25, 18:36.

Pandora (DK0060252690) is broadening its lab-grown diamond strategy with new collections launched in Spain and Italy, according to a recent company communication and market coverage from Copenhagen. Marketscreener reports that the jeweler has introduced lab-grown diamond lines in both Mediterranean markets.

Lab-grown diamonds reach Spain and Italy

Pandora’s latest step extends its lab-grown diamond collections beyond existing European markets into Spain and Italy, building on previous rollouts in countries such as the United Kingdom and Germany. The move continues the Danish brand’s shift away from mined diamonds in favor of lab-grown alternatives, which the company has highlighted in recent press releases on its media page.

The jeweler is listed on Nasdaq Copenhagen and is a constituent of the OMX Copenhagen 20 index, providing an international anchor for investors who follow Nordic large caps. The expansion into Spain and Italy adds two sizable markets for branded jewelry and tourism-driven retail to Pandora’s network, potentially supporting store traffic and online sales in Southern Europe.

Thursday focus on chart and trading

On Thursday, Pandora shares trade on Nasdaq Copenhagen under the ticker PNDORA and remain part of the blue-chip OMX Copenhagen 20 basket, a key reference index for Danish equities. Recent price indications place the shares in the mid-600s Danish kroner range, with intra-day data showing around 688.60 Danish kroner in recent trading on market data platforms.

Against broader European consumer and luxury peers such as LVMH and Richemont, Pandora’s equity offers a focused exposure to affordable jewelry and charms rather than high-end watches or fashion houses. For chart-oriented investors, the Nasdaq Copenhagen listing provides liquidity and visibility with regular volume reported alongside other Nordic consumer names.

The product behind the stock

Pandora generates most of its revenue from its global jewelry collections, anchored by its signature charm bracelets alongside rings, necklaces and earrings. In recent years, the company has emphasized lab-grown diamond collections as a way to offer accessible diamond jewelry with a lower environmental footprint, while maintaining design continuity with its broader assortment.

Where the shares trade today

The Pandora shares (DK0060252690) most recently trade on Nasdaq Copenhagen at around 688.60 Danish kroner per share, based on recent market data snapshots from the Copenhagen market during Thursday trading.

Disclaimer: This text is for informational purposes only and does not contain investment advice, buy or sell recommendations, or price targets. All data are based on sources believed to be reliable at the time of publication but may change without notice.