Quietly ambitious, UBS My Way builds a very personal wealth cockpit

Reviewed: ad hoc news Lifestyle & Consumer desk. Edited and checked on 2026-06-20, 00:15. Details in the imprint.

UBS My Way greets clients with a clean dashboard rather than a jungle of charts, turning complex portfolios into cards, sliders, and concrete life goals instead of cold ticker symbols. You feel less like you are entering a trading terminal and more like a guided cockpit for your money.

What UBS My Way actually is

UBS describes My Way as a modular wealth-management solution where clients can assemble their portfolio from predefined building blocks instead of a one-size-fits-all mandate. The offer targets affluent to high-net-worth clients and sits on the firm’s global platform. The official UBS My Way page outlines the approach.

In practice, that means you do not start with single stocks, but with themes like income, capital preservation, or sustainability, which you can combine and weight. The advisor still plays a central role, but the client gets more visible control than with classic discretionary mandates.

How the platform feels in use

The My Way interface is built for conversations. On a tablet in a branch office, the advisor drags sliders while the client watches projected returns and risk bands update almost instantly, instead of leafing through static brochures. Charts are reduced to a few key colors and lines.

Clients can define concrete goals like “second home” or “children’s education” and see how much of the portfolio contributes to each goal. That framing often feels more tangible than abstract percentages, especially for investors who do not live in spreadsheets.

Modules, themes, and flexibility

Behind the friendly surface, My Way is powered by a catalogue of diversified investment strategies, spanning fixed income, equities, alternatives, and structured solutions. UBS emphasizes that professional portfolio construction and risk management sit underneath the modular facade. A UBS media release on the launch highlights the role of CIO research and risk engines.

Investors can dial risk up or down by changing building-block weights rather than by trading individual positions themselves. For some, that removes the thrill of stock picking. For many time-poor professionals, however, it offers a tidy way to adjust exposure without disappearing into market minutiae.

Where the service convinces, where it annoys

Compared with pure robo-advisors, My Way feels more premium and less anonymous. The combination of human advisor and digital configuration is consistent with how many wealthy clients prefer to work: digitally supported, but not left alone. Pricing and minimum investment levels, however, keep it clearly in the upper wealth segment.

One sobering point is that true customization still happens within UBS’s product shelf. You cannot plug in any external ETF or niche fund; you stay inside the UBS ecosystem. Some investors will value the curation and due diligence, others might miss open architecture.

Availability and positioning

My Way started in UBS’s core wealth markets and has been gradually rolled out, for example in Switzerland and selected European and Asian booking centers. The service is offered in close connection with the client’s existing UBS accounts rather than as a standalone app. Recent UBS financial disclosures repeatedly stress the importance of scalable digital wealth platforms.

German retail investors cannot simply sign up online like with a neo-broker account; onboarding runs through UBS’s wealth-management channels. That is consistent with the targeted clientele, which typically has more complex financial situations and higher investable assets.

How it fits into UBS and the stock

Digital offerings such as UBS My Way are part of the group’s strategy to grow fee-based wealth-management revenues and deepen client relationships worldwide, particularly after the Credit Suisse integration. Shares of UBS Group AG (CH0244767585) trade primarily on SIX Swiss Exchange in Swiss francs.

This article was AI-assisted and editorially reviewed. Product information without guarantee; prices and availability may change at short notice. No investment advice, no buy or sell recommendation. Stock-market transactions involve risks up to total loss.