Take-Two’s Premium Pivot: GTA VI Pre-Orders and $8.2 Billion Outlook Keep Analysts Bullish
Published on 06/27/2026 at 05:44 | Redaktion boerse-global.de
Wall Street is doubling down on Take-Two Interactive even as the shares themselves show only modest gains. The gap between analyst conviction and stock performance has widened following the launch of Grand Theft Auto VI pre-orders, with Bank of America now setting the most aggressive price target on the Street at $368 — well above the consensus median of $285.
The new price strategy for the blockbuster is the catalyst. Take-Two has broken the industry’s long-standing $70 ceiling by charging $79.99 for the standard edition of GTA VI, with the Ultimate Edition priced near $100. Bank of America estimates that if 45 million units sell at launch, the extra $10 per copy would generate roughly $450 million in additional gross revenue. That arithmetic, combined with the game’s pre-order momentum, prompted the bank to lift its target from $320.
Other firms are keeping the faith but with lower numbers. B. Riley Securities, Wedbush and Jefferies each reaffirmed a $300 target on June 25. BMO Capital raised its goal from $280 to $285, while TD Cowen stuck with $284. Among 30 analysts covering the stock, the average target stands at $281.67, with projections ranging from a bearish $170 to Bank of America’s top-of-the-range $368.
Should investors sell immediately? Or is it worth buying Take-Two?
The bullish chorus rests on Take-Two’s financial outlook for fiscal 2027. Management expects net bookings of $8.0 billion to $8.2 billion — a sharp leap from the $6.72 billion recorded in the just-completed fiscal 2026. GAAP revenue is forecast to land between $7.9 billion and $8.1 billion, while operating cash flow should exceed $1 billion. For the current first quarter ending June 30, net bookings are seen at $1.32 billion to $1.37 billion, though GAAP results are expected to show a loss of $27 million to $42 million.
Beyond the headline numbers, the subscription push is drawing particular attention. Customers who pre-order GTA VI digitally receive a free month of GTA+, Take-Two’s recurring-service offering. Bank of America expects the multiplayer mode to generate $2.2 billion in bookings during fiscal 2028 — an increase of $900 million from its prior estimate. The strategy aims to lock players into Take-Two’s online ecosystem from day one.
The stock itself has been less exuberant. Shares closed the week at €209.00, roughly 8% above their 50-day moving average and 5% above the 200-day line. Since hitting a 52-week low in February 2026, the stock has rallied more than 31%, yet it still sits nearly 3% lower year to date. The next major resistance is the 52-week high from October 2025 at €225.30. The relative strength index of 63 suggests solid momentum without overheating.
GTA VI is set to launch on November 19, 2026, initially for PlayStation 5 and Xbox Series X|S; a PC version remains unannounced. Sony and Rockstar Games have partnered closely to optimise the title for the console’s hardware. Investors are now watching pre-order data for the high-margin Ultimate Edition, which will offer the first hard signal on profitability. Until then, the market is weighing a $79.99 price tag, a $2.2 billion recurring revenue forecast, and a stock that has yet to fully price in the hype.
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Take-Two Stock: New Analysis - 27 June
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