Take-Two Stock Climbs to €209 as GTA VI Pre-Orders Sell Out and Analysts Lift Targets
Published on 06/26/2026 at 17:35 | Redaktion boerse-global.de
The hype around Grand Theft Auto VI has spilled over into the stock market, with Take-Two Interactive shares rallying to €209.20 by Thursday’s close — up roughly 11% over the past month and within touching distance of the 52-week high of €225.30. The catalyst: a double punch of pre-order frenzy and a fresh wave of analyst upgrades.
Hours after pre-orders opened on June 25, 2026, physical copies of GTA VI for PlayStation 5 and Xbox Series X/S were already sold out at Amazon US. The game itself does not launch until November 19. Piper Sandler estimates Take-Two could shift more than 45 million units before release. Two editions are available: the Standard Edition at $79.99 and the Ultimate Edition at $99.99, accompanied by over 50 new screenshots from Rockstar Games.
Wall Street has responded with a flurry of positive calls. BMO Capital Markets lifted its price target to $285 with an “Outperform” rating. BTIG initiated coverage with a Buy and a $290 target, while DA Davidson set the bar at $300. Piper Sandler reiterated its Overweight stance. The consensus target now sits at roughly $293, with the most bullish estimate reaching $368. Simply Wall St’s DCF model, however, pegs fair value at $227.44 — close to current levels.
Should investors sell immediately? Or is it worth buying Take-Two?
A key driver of the margin story is Take-Two’s distribution strategy. Although customers can buy a physical box, it contains only a download code — no disc. That eliminates the typical 30% retailer commission, shaves off an estimated 5% in production and logistics costs, and removes the used-game market entirely. With development expenses reportedly between $1 billion and $2 billion, every percentage point of saved margin matters for the title’s profitability.
The stock’s technicals reinforce the bullish narrative. Shares trade well above both the 50-day and 200-day moving averages, and the relative strength index of 63.8 suggests upward momentum without overheating. Despite a year-to-date dip of nearly 3%, the recent analyst wave has provided a strong impulse. Earlier in June, the stock jumped 6.35% and 4.93% on consecutive days as speculation about the pre-order launch first emerged; a slight correction followed the official price announcement, but the 30-day gain remains above 10%.
Looking ahead, Take-Two forecasts net bookings of $8.0 billion to $8.2 billion for fiscal 2027, with GTA VI expected to account for the lion’s share. Buyers can preload the game from November 12, a week before the official release on current-gen consoles. A PC version has yet to be announced.
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