The easyJet Plus membership - frequent flyers chase flexibility

The easyJet Plus membership card peeks out of a worn wallet as a passenger slides into an orange plastic seat at Gatwick, boarding lane marked "Speedy" on the carpet. easyJet Plus is the product easyJet PLC sells to regulars who want more control than a basic ticket offers.

What easyJet Plus includes

easyJet Plus is a paid annual membership that bundles several travel perks across the airline's European network, aimed mainly at people flying multiple times a year on easyJet. The program sits alongside standard fares and business bundles, but it is sold as a separate product with a fixed fee.

According to easyJet's product page, Plus members get dedicated check-in desks at selected airports, fast track security where available, free seat selection including extra legroom seats, and Speedy Boarding for earlier access to the aircraft cabin. They also receive an additional cabin bag allowance beyond the standard small under-seat bag, subject to aircraft and route limits.

Pricing, availability and use

On its UK website, easyJet lists the easyJet Plus annual membership fee at £215, with prices varying slightly by local market and currency. The membership is available to individuals rather than companies, though frequent corporate travellers sometimes have it reimbursed by employers as part of travel policies.

Membership runs for 12 months from the date of purchase, and benefits apply on all eligible easyJet-operated flights booked with the member's account. That means the orange card can be useful for short hops like London to Edinburgh as well as holiday trips from Berlin to Palma, assuming the routes are served by easyJet.

Target customers and experience

Chief executive Johan Lundgren has repeatedly highlighted ancillary products as a way to smooth revenue volatility between seasons, and Plus membership fits neatly into that strategy. In recent investor updates he pointed out that business and frequent leisure travellers form a valuable segment because they fly year-round rather than only in school holidays.

For these customers, the experience is tactile as much as digital. At airports like London Gatwick or Berlin Brandenburg, Plus members feel the difference when they step into shorter security lanes or reach for overhead bin space without a scramble. The ability to pick front-row or extra-legroom seats during booking also shapes how return customers perceive the airline's value.

How easyJet sells Plus

easyJet promotes Plus mainly through its website and app, inserting prompts during the flight booking process and in account dashboards. Prospective members see a breakdown of benefits versus paying for add-ons per flight, with an implied breakeven point after several trips a year.

In practice, frequent travellers often encounter Plus when choosing seats or cabin bags and noticing that a bundle might be cheaper than repeated à la carte purchases. easyJet's marketing team then nudges them with short copy and price comparisons instead of long loyalty program explanations.

Comparison with fare bundles

easyJet also sells fare bundles such as Standard, Flexi and business-friendly packages, which include some benefits like free changes or cabin bags. easyJet Plus differs because it is a membership layered on top of any fare, so a member can still choose the cheapest ticket and keep the enhanced seat and boarding perks.

Specialist travel sites that track airline fees note that Plus can be attractive for travellers who mainly care about boarding order and legroom rather than change flexibility alone. For passengers who fly only once or twice a year, buying individual extras usually costs less than a full membership.

Revenue role and investor angle

In easyJet's financial reports, Plus membership is grouped under ancillary revenue, alongside hold luggage, seat selection and partner services. The company has reported that ancillary revenue per seat has been rising over recent years, reflecting increased uptake of optional services.

For holders of easyJet PLC stock, knowing how products like Plus behave across economic cycles matters because these fees can cushion weaker ticket yields when demand softens. The easyJet share is listed on the London Stock Exchange, and movements in ancillary revenue are one factor analysts track in their models.