The Hertz Business Rewards Program - Hertz Global leans into loyal corporate drivers

The Hertz Business Rewards Program greets you the moment your shoes squeak across a polished airport floor and you see a row of yellow Hertz Mietwagen signs blinking above the counters, promising faster checkouts for companies that sign up.

How Hertz Business Rewards works

Hertz Business Rewards is a corporate loyalty program aimed at small and midsize businesses that regularly book Hertz Mietwagen for employees on the road. Companies enroll once and then earn points every time staff rent a car for work travel, meetings, or site visits.

According to marketing chief Laura Smith, the idea is simple: make it painless for smaller firms without big travel departments to track rentals, access negotiated discounts, and redeem points for free rental days or upgrades. The program sits alongside Hertz’s larger corporate and travel management solutions.

Points, discounts, and tiers

On the Hertz Business Rewards landing page, the company spells out that participating firms earn rewards points for each qualifying rental and can apply those points to free days, upgrades, or other perks. Discounts on base rates depend on travel volume and country, but the core idea is steady savings over ad hoc bookings.

Hertz also highlights simplified billing and reporting tools, giving finance teams a clearer view of total spend and mileage. Business Rewards can be layered with the individual Hertz Gold Plus Rewards loyalty program, so an employee can collect personal points while the company accrues corporate rewards.

Designed for smaller corporate fleets

Hertz frames Business Rewards specifically for companies that do not operate their own large fleet but still have frequent road travel needs. The program covers typical Hertz Mietwagen categories from compact cars to SUVs and vans, depending on local availability.

In practice, that means a Munich-based sales team or a midwestern US engineering firm can rely on the same corporate number when picking up vehicles at different stations, keeping negotiation and policy consistent without bespoke fleet contracts.

How to sign up and where it’s offered

Enrollment runs through a dedicated Hertz Business Rewards registration page, where a travel manager or business owner submits company details and agrees to program terms. Approval typically arrives by email, after which the firm can start booking under its new profile.

Hertz promotes Business Rewards in multiple regions, including the United States and selected European markets. Availability and specific discount levels vary by country, but the structure is the same: earn points on business rentals, trade them in for value, and standardize car bookings.

Role in Hertz strategy and the stock

For Hertz CEO Stephen Scherr, corporate programs like Business Rewards are a way to lock in recurring revenue from companies that might otherwise jump between rental brands. The program sits inside a wider focus on loyalty, digital booking tools, and diversified mobility offerings.

As this segment grows, the recurring rental volume from smaller corporate customers feeds into the broader revenue base that underpins Hertz Global Holdings Inc. on the New York Stock Exchange, and Hertz Global Holdings Inc. stock reflects investor expectations around that rental and loyalty mix.