The Iced Blueberry Matcha from Greggs plc - summer drink, app freebie and nationwide rollout

Reviewed: ad hoc news Accessory & Components desk. Edited and checked on 2026-06-24, 07:59. Details in the imprint.

The Iced Blueberry Matcha sits in your hand in a clear Greggs cup, pale green swirled with soft purple, ice cubes clinking as you step out of a busy high street shop. It smells gently sweet rather than raw, more berry counterweight than grassy tea. One sip and the cold, smooth drink feels closer to a dessert than a health ritual.

What Greggs is serving

Greggs’ Iced Blueberry Matcha is an iced matcha drink with added blueberry flavour, priced at £3.60 and positioned as part of the bakery’s 2026 summer menu in the UK. According to a Good Housekeeping report, the drink launches in shops nationwide alongside a Strawberries & Cream Muffin as seasonal additions.

The drink is served over ice, with the green tea base blended into milk or a dairy alternative and the blueberry element adding a light fruit sweetness. On the counter it looks deliberately tidy rather than flashy, something you grab with a sausage roll rather than queue for in a specialty café. For commuters, the plastic lid and straw mean it can survive a brisk walk to the station without spills.

How you get it for free

Greggs ties the Iced Blueberry Matcha closely to its app. New customers who download and sign up to the Greggs app receive a free drink reward, which can be used for this new iced matcha once it hits stores. Good Housekeeping notes that new app users can claim the drink free when it lands on Thursday 25 June, turning a £3.60 product into a digital welcome gift for a limited window according to the article.

The company extends availability beyond walk-in traffic. The Iced Blueberry Matcha is offered via Click + Collect through the Greggs app and through delivery partners such as Just Eat and Uber Eats, making it easier to add an iced matcha to a breakfast or lunch order on hot days without leaving home. For regulars, that means the drink can arrive with a bacon roll or vegan bake in the same paper bag.

Why matcha, why now

Matcha has moved from niche cafés into mainstream chains over the past few years, and Greggs is late but deliberate with its iced version. Good Housekeeping describes matcha as one of the biggest beverage trends of the year, noting that brands from McDonald’s to boutique chains are putting their own spin on it in its coverage of Greggs’ launch.

By pairing matcha with blueberry, Greggs dampens the raw, grassy edge that puts some customers off and instead offers something closer to a flavored iced latte. That choice fits Greggs’ wider positioning as an accessible, everyday stop rather than a purist tea bar. You taste light fruit and creamy texture first, then a quieter green tea note underneath.

Alongside muffins and more

The Iced Blueberry Matcha does not arrive alone. Greggs also launches a Strawberries & Cream Muffin, priced at £1.60, with a hidden filling, cream cheese frosting and freeze-dried strawberry pieces, designed as a Wimbledon-season nod. Good Housekeeping highlights the muffin as a companion product to the iced drink in the new summer menu rollout in its feature.

Seen together, the drink and muffin push Greggs slightly further into the sweet treat territory usually dominated by coffee chains. The bakery still leans on its savoury staples, but this pairing gives regulars a simple way to trade up their snack order by a few pounds, especially on warm afternoons.

Greggs context and shares

Chief executive Roisin Currie has been clear in recent trading updates that menu innovation is central to Greggs’ growth, with seasonal products used to drive frequency and ticket size over busy periods. A blueberry matcha aligned with a tennis-themed muffin fits that playbook: recognisable trends, modest pricing, easy integration into existing shops and production lines.

Greggs shares (ISIN GB00B0H2K534) trade on the London Stock Exchange, where investors are watching how new drinks such as the Iced Blueberry Matcha and upcoming overseas outlets contribute to the bakery chain’s sales trajectory.

This article was AI-assisted and editorially reviewed. Product information without guarantee; prices and availability may change at short notice. No investment advice, no buy or sell recommendation. Stock-market transactions involve risks up to total loss.