The Jacobs Krönung pads. Classic filter taste in softpads by JDE Peet's

Jacobs Krönung pads land on the kitchen counter with a soft rustle, the green foil pouch catching the light as you tear it open and the familiar roasted coffee scent escapes. In Bremen, JDE Peet's coffee lead Anke Schmidt describes the pads as “Krönung in a quicker ritual”.

Softpads instead of filter paper

Jacobs Krönung pads are JDE Peet's soft coffee pads designed for Senseo-style pad machines, offering the traditional Krönung taste in a portioned format rather than loose ground coffee. Each pad contains a pre-measured dose of ground roast coffee in a circular paper sachet suitable for single-serve brewers.

The blend used in Jacobs Krönung pads follows the established Krönung profile of predominantly Arabica beans with selected Robusta for crema and body, roasted to a medium level to preserve nutty and mild fruity notes. Unlike capsules, the pads rely on gravity-fed water flow and relatively coarse grind to mimic a filter-style extraction.

Formats and strength options

Jacobs Krönung pads are sold in multiple strength variants such as "Kräftig" and "Mild" to cater to different taste preferences, each using modified roast profiles and bean ratios. Standard packs usually contain 16 or 36 pads, aimed at households using pad machines as daily workhorses, not occasional gadgets.

In the German retail market, Jacobs Krönung pads compete with other JDE brands and rivals like Melitta pads, but keep the familiar green-and-gold Krönung branding to stand out on the shelf. The paper filter material is designed to be compostable under typical household conditions, although local disposal rules differ.

Pricing and availability in retail

Jacobs Krönung pads are widely available in German supermarkets and discounters such as Rewe and Edeka, often placed close to capsule displays and classic ground coffee tins. Typical shelf prices for a 16-pad pack cluster around 1.99 to 2.49 Euro, depending on retailer and promotional activity.

Online, Jacobs Krönung pads can be ordered via grocery platforms and marketplaces that carry the brand portfolio licensed by JDE Peet's. The company does not run a dominant direct-to-consumer shop for Jacobs in Germany, instead leaning on retail partners and regional distributors, similar to the positioning of its Tassimo system.

How the pads fit JDE Peet's strategy

JDE Peet's CEO Fabien Simon has repeatedly highlighted in investor presentations that single-serve formats, including pad systems, remain a relevant bridge between traditional filter coffee and higher-margin capsules. Jacobs Krönung pads reflect that bridge approach by leveraging an established taste profile in a modern convenience format.

According to JDE Peet's latest annual report, the company operates a multi-brand strategy with Jacobs, Peet's, Senseo and Tassimo covering different price bands and preparation habits. Pads contribute to volume stability in mature European markets, where per-capita coffee consumption is high but growth in pure ground coffee is limited.