The Kleenex Ultra Soft Facial Tissues from Kimberly-Clark Corp. - three-ply comfort in everyday use

Reviewed: ad hoc news New Release & Launch desk. Edited and checked on 2026-06-23, 18:58. Details in the imprint.

The Kleenex Ultra Soft Facial Tissues sit on the bathroom shelf in a quiet, matte box, the lid opening with a crisp paper snap as the first three-ply sheet slides out between your fingers. The tissue feels tactile and smooth, more like thin fabric than paper.

What makes these tissues new

Kimberly-Clark Corp. positions Kleenex Ultra Soft as a step above regular facial tissues, with three-ply construction designed for extra softness and absorbency, especially during cold season or allergy flare-ups. According to the official Kleenex product description, each tissue aims to reduce nose soreness from repeated wipingofficial product page.

Product director Lisa Evers describes Ultra Soft as the brand's "comfort-forward" tissue, focusing on cushion feel rather than just strength. The line ships in cube and rectangular boxes, with designs tuned for bathrooms, bedside tables and office desks to blend calmly into daily environments.

How the tissue feels in use

In everyday use, one Ultra Soft sheet feels thick enough that you rarely need to double up, even when your nose is running heavily. The top surface is clean and smooth, while the inner plies add a subtle cushion that is noticeable when you press the tissue against the skin.

Consumer reviewers often point out that the tissue stays robust when slightly damp, though it will break apart if soaked, which is consistent with its intended use as a facial tissue, not a paper towelGood Housekeeping tissue comparison. The fragrance-free design suits sensitive noses and minimizes irritation over several days of use.

Formats, boxes and design

The Ultra Soft line comes in different box shapes, notably square cubes and long rectangular boxes, each holding around 65 to 120 sheets depending on the variantKimberly-Clark brand overview. The cardboard has a quiet, slightly textured feel, with perforated openings that tear cleanly rather than shredding.

Designs range from neutral greys and whites to subtle patterns, so a box can sit next to a mirror or monitor without shouting for attention. In a small office, one cube on the shared desk becomes a silent hub where colleagues reach for tissues during long calls.

Strengths and where it falls short

The main strength is clearly comfort: skin feels less scraped compared with cheaper two-ply tissues, especially after repeated use over several hours. That makes Ultra Soft appealing for allergy sufferers who live with a tissue box within arm's reach.

The trade-off is price. In US supermarkets, Ultra Soft often sits above store brands, with a premium per sheet that some buyers accept only during flu season. Budget shoppers may stick with standard Kleenex or private labels despite the softer feel.

Pricing and availability

In the United States, Kleenex Ultra Soft Facial Tissues typically retail around 2 to 3 US dollars per box, depending on sheet count and promotions, at chains such as Walmart, Target and major grocery retailers. Online listings show multi-packs priced lower per box when bought in bulk.

Availability in Germany is patchy. Some international online retailers and drugstores list Kleenex Ultra Soft imports, but regional variants under other Kimberly-Clark tissue brands are more common on shelves, reflecting the group's local brand strategy.

Company context and shares

Kimberly-Clark Corp. builds major tissue and hygiene brands including Kleenex, Huggies and Cottonelle, anchoring its reputation in everyday consumer staples where reliability matters more than showy innovationMarketBeat company profile. The company reports tissue segment performance as a key pillar in its personal care portfolio.

All told, Kleenex Ultra Soft Facial Tissues are a small but visible piece of that portfolio, supporting the steady consumer demand that underpins the Kimberly-Clark Corp. share price on the NYSE.

This article was AI-assisted and editorially reviewed. Product information without guarantee; prices and availability may change at short notice. No investment advice, no buy or sell recommendation. Stock-market transactions involve risks up to total loss.